Nashville Shout Out

@thenashgalsgroup

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28.1K

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2.9K

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SoundTikTok sound · original sound - thenashgalsgroup

Promoted product

Tyrone (custom woodworker)

Why it worked

The video taps into the desire to support small, local businesses and highlights a skilled craftsman offering custom solutions at a seemingly good price point. The personal recommendation and clear call to action for a specific contractor, combined with the relatable context of home renovation, likely resonated with viewers.

Summary

The creator highlights a local Jamaican contractor named Tyrone who custom-builds wood products like cabinets and furniture. She emphasizes supporting small businesses and showcases his work, including a mudroom remodel and custom trim, encouraging viewers to hire him instead of mass-market retailers.

Structure

1Introduction and praise for Tyrone's custom woodworking skills.
2Showcase of his work: kitchen cabinets, trim, mudroom remodel.
3Highlighting the affordability and customization options.
4Emphasis on supporting local small businesses over large retailers.

Original caption

If you are looking for custom cabinets, trim, doors, anything you want he can make it I want to give him the business he deserves!! TYRONE +1 (615) 239-4213 #nashvilletn #nashvillebusiness #nashvillenews #nashvillecabinets

More from @thenashgalsgroup

Product placement

Tyrone (contractor) - ACTS: builds custom wood products like cabinets, trim, doors, and furniture. Removing him would change what happens in the video. He is the subject of the video's recommendation. Sherman Williams - APPEARS: mentioned as a paint brand. Removing it would not change what happens in the video.

Call to action

Contact Tyrone at +1 (615) 239-4213

On-screen text

Nashville Shout Out

Transcript

Anything you want, I think this guy can make it. And this economy, we really need to shout out small business owners. And my contractor introduced me to this lovable Jamaican man who can make anything you want from wood. I have him doing all of our kitchen cabinets, all of our trim, our primary bathroom in our remodel. If you're in a small space, he's selling these for $1,000 and you get to pick your Sherman Williams paint color. And I love this because it incorporated the little shoe bins at the bottom. I want to emphasize this is not sponsored in any way, shape or form. He's just an amazing, genuine person who moved here from Jamaica. I just, I really want to shout him out. Here's an example of trim around a round window that he's doing for someone. This is the inspiration I'm having him do on our mud room. Stop buying from Wayfair and buy a handmade product that you can pick the color on. I'm sure he might even allow some customizations with this as well. Perfect for apartments, you can take it with you. Perfect for condos. He said $1,000 for this. I said nobrainer. Again, in this economy, I think it's extremely important right now to stop shopping on Amazon, stop shopping at Wayfair and support local people who really deserve it. I forgot to tell him this, but I also want him to redo our stairwell, which he said he can do no problem. Once he's finished more with our stuff, I'll definitely dive deeper if you guys want to see examples, but I also told him he needs social media because I've got no one to tag. So his phone number is in the caption. My guy Tyrone.