The video addresses a common pain point for service-based businesses (pricing transparency) with clear, actionable advice. The creator establishes credibility through her experience and offers a free resource (consulting sessions) as a further engagement opportunity.
Summary
The creator, Tee, advises service-based business owners on pricing transparency. She suggests not displaying pricing if it's still being tested, but recommends including it in booking forms or on the website once confident. She also promotes her free weekly business consulting sessions for service providers.
Structure
1Introduction and common question about pricing
2Creator's experience and credibility
3Advice: Don't show pricing if still testing
4Advice: Show pricing once confident or in booking form
5Benefits of pricing transparency (pre-qualification, efficiency)
6
Original caption
should you put your pricing on your website? If you are a service-based business owner, service provider, coach, or consultant I DO believe you should... but only if you're confident in your pricing. #servicebasedbusiness #serviceproviderproblems #servicebasedbusinessowners #serviceprovider
More from @xolovetee
Their other posts in the index, biggest breakout first.
Promoting free weekly business consulting sessions
Product placement
The creator is offering business consulting services, which is implied to be her primary service. The video also mentions a 'group coaching program' and services like 'social media' and 'strategy'.
Call to action
Come Fridays. Every Friday at six thirty PM Eastern Time, I do free live business consulting for service providers, coaches and consultants only. It's a group of us in there together every Friday and it is such a wonderful time. And I would love to help and support you. I really, really do.
On-screen text
Should you put your pricing on your website?
Stop asking IF. Ask WHEN
to show your pricing
Transcript
Should you put your pricing on your website? As a service provider, I get this question all the time and I have an answer. An answer that I strongly believe in because I've done this for 15 years. If you don't know who I am, I'm Tee. I help service-based business owners figure out what's broken and fix it. And how do I know what I'm talking about? Well, for the last 15 years, I've ran service-based businesses full time. I've generated millions in revenue, work with hundreds of clients, thousands of customers. And I hear the same thing all the time. Tee, should I put my pricing on my website? Where do I put my pricing? I don't know what to do. I keep hearing different people say different things, and this is what I truly believe. Number one, if you don't know your pricing and you're still testing, do not put it on your website. If you're still in the testing phase and you're not sure of your pricing, you have no idea. You're playing around with it. I would not put it on my website because you will be constantly editing and changing that based on every single sales call that you have. But once you know your pricing, absolutely you should put it on your website. No. 2, if you don't put your pricing on your website, you should at least put your pricing in your booking form. So when someone takes that next step, it says how much it will cost, or it says what's the starting cost to work with you? Or it acts what their budget is and you only include budgets that make sense for your services. That way, when you get on a call with someone, they've already been pre-qualified. Now, once you figure out your services and your pricing and you know them, there is no doubt in your mind that your price is your price. And your marketing and your sales is really good to where people don't care how much it cost, they just want to work with you. When you get to that level, that's the level that I'm at currently. Um, put your price on your website because you don't wanna waste any time. People need to know. It cost this much to be in your group coaching program. It cost this much to hire you to do my social media. It cost this much to get a strategy from you. Those prices are ready to be shared with the world so you can get straight and cut to the chase when someone gets on a sales call with you. And that is my honest opinion. I believe that if you're not confident in your pricing yet, if you are still testing it, it should not be on your website. But regardless, everyone should have some type of price indicator in their booking form before they get on phone calls with people and talk to them one on one. I hope that helped. I would love to know what you feel about this and I'd love to see your pricing. I'd love to know how much you're charging. I would love to see how it's going for you. Tell me about your sales calls. Talk to me. Or people converting over and purchasing your services. Are they ghosting you after you tell them your pricing? Come Fridays. Every Friday at six thirty PM Eastern Time, I do free live business consulting for service providers, coaches and consultants only. It's a group of us in there together every Friday and it is such a wonderful time. And I would love to help and support you. I really, really do. I don't gate keep and literally my mission in life is to help other service providers stay in this industry for as long as I have.
