Overshot — find the TikToks breaking out, and what they're selling

Loading video…

So I've decided I'm gonna put pricing on our website.

@alex.b.sheridan

20.0K followers · usually 256 views a post

Views

47.0K

Likes

1.6K

Comments

212

Selling · Agency / Service

Alex B. Sheridan https://linktr.ee/alexbsheridan ↗

Why it worked

The video uses a relatable, humorous skit to address a common B2B business pain point, making the expert advice feel like a natural conclusion to a story rather than a sales pitch.

Summary

A marketer uses a skit to convince their CEO of the benefits of putting pricing on their company website. The video argues that transparency in pricing builds trust and qualifies leads before they reach the sales team.

Structure

1Marketer proposes putting pricing on the website
2CEO reacts with dramatic resistance
3Marketer explains the logic behind the decision
4CEO remains skeptical
5Marketer uses a personal example to prove the point
6CEO agrees with the strategy

Product placement

The video promotes the creator's own marketing agency services by demonstrating their expertise in B2B marketing strategy.

Original caption

Pricing should 100% be on your website And this video PROVES it. Watch what happens when a marketer tells their CEO that he’s gonna put pricing on the site. 😳 The no. 1 reason why most B2B companies are scared to put pricing on their websites is: They FEAR it will DETER potential clients from booking a call. “My dream clients aren’t gonna book a call because now they know the pricing” “I got to deliver the value first and make sure they understand that, before we discuss pricing.” Hate to say this to you but… that’s NOT how your gonna WIN clients in 2025 and beyond. Because they’ll just keep searching for the answers to their questions (Pricing, FAQs, etc.) until they get them. Whether that’s from you… or your competitors. Guess who builds more trust and credibility though? The ones sharing or the ones hiding? 🧐 The truth is your dream clients wanna see the pricing (Or at minimum a range) first to help their buying decision. We put pricing on our website years ago and guess what happened? ✅ We started qualifying more customers (IN) that leads to more impactful calls focused on value creation and collaboration. ✅ We’re disqualifying the customers that were not a fit (OUT) and we are saving 30-45 mins of calls EVERYDAY from unqualified clients who can’t afford our services. Pricing BELONGS on your WEBSITE. ❤️ABS #b2bmarketing #pricing #contentmarketing