Pricing transparency

@itspaulagorman

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SoundTikTok sound · original sound - itspaulagorman

Promoted product

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Why it worked

The video taps into a common pain point for freelancers and consultants: pricing their services. By encouraging direct engagement in the comments section, it fosters a sense of community and shared learning, which can lead to increased visibility and interaction.

Summary

The speaker discusses the difficulty consultants face in pricing their services due to a lack of transparency in the industry. She encourages consultants, fractionals, and freelancers to share their work type and rates in the comments to foster open discussion and help others price their expertise and results more effectively.

Structure

1Introduction to pricing transparency challenge
2Call for consultants to share their work and rates
3Example of underpricing
4Explanation of why transparency is crucial
5Encouragement to share and help each other

Product placement

The video promotes a discussion around pricing transparency for consultants, fractionals, and freelancers, encouraging engagement in the comments to share rates and types of work. While no specific product is named, the content is geared towards providing value and guidance within the consulting industry, aligning with the creator's bio link which offers business resources.

Original caption

It’s time we talk openly about pricing. Most consultants have no idea what others in the industry charge, and that’s exactly why people underprice themselves. Drop your niche and your rate in the comments & let’s build some real pricing transparency so everyone can grow smarter. #consulting #consultingrates #freelancetips #pricingstrategy #consultingcommunity

More from @itspaulagorman

Call to action

Drop a note in the comments about the type of work that you do and how much you charge, and let's help each other out.

On-screen text

Pricing transparency Consultants: what do you do, and what do you charge? One of the hardest things about building your consulting business is figuring out your pricing because people don't really talk about it. So I want to get into a conversation around pricing transparency. I'm asking you all who are consultants, fractionals, and freelancers to please share the type of work that you do and what you're charging your clients. I have coached people and had many conversations where people are charging $75 when they should be charging 2:50. If we don't talk about it, people don't know, and they don't then have the confidence to go and charge more based on the value and impact that they're delivering to their clients. Remember that you are selling expertise and results. So this is a different ball game. Drop a note in the comments about the type of work that you do and how much you charge, and let's help each other out.

Transcript

One of the hardest things about building your consulting business is figuring out your pricing because people don't really talk about it. So I want to get into a conversation around pricing transparency. I'm asking you all who are consultants, fractionals, and freelancers to please share the type of work that you do and what you're charging your clients. I have coached people recently and had many conversations where people are charging $75 when they should be charging 250. If we don't talk about it, people don't know, and they don't then have the confidence to go and charge more based on the value and impact that they're delivering to their clients. Remember that you are selling expertise and results. So this is a different ball game. Drop a note in the comments about the type of work that you do and how much you charge, and let's help each other out.