Dry Shampoo Guide from a derm PA

@sighlurskin

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Promoted product

K18 AirWash™

Non-aerosol dry shampoo features newly patented odorBIND™ smart-release biotechnology. Clinically eliminates odors, reduces oil + keeps working up to 3 days.

2 videos2 creators

Why it worked

The video effectively educates viewers on the science behind scalp odor and positions K18 AirWash™ as a superior solution by addressing the root cause rather than just masking it. The creator's credibility as a dermatology PA adds significant weight to the claims.

Summary

A dermatology PA explains the benefits of K18 AirWash™ dry shampoo, highlighting its ability to neutralize odor-causing molecules, absorb oil without residue, and support scalp health. The product is presented as an improvement over traditional dry shampoos and is available at Sephora.

Structure

1Introduction to dry shampoo issues
2Explaining scalp oil and odor
3Introducing K18 AirWash™ technology
4

Original caption

Dry shampoo isn't just a hair thing - it's a scalp health thing too 👀 Support fresh hair and a healthy scalp in between washes with @K18 Hair AirWash™ dry shampoo available at @sephora #K18partner #K18results #K18hair #dermpa #scalphealth

More from @sighlurskin

Product placement

K18 AirWash™ (ACTS - described as a dry shampoo that reduces odor, absorbs oil without white cast, and supports a balanced scalp; it is sprayed onto hair. Removing it would change the video's purpose.)

Call to action

Find it at Sephora!

On-screen text

Dry Shampoo Guide from a derm PA Why use dry shampoo K18 AirWash™ reduces odor causing molecules K18 AirWash™ absorbs oil without a white cast K18 AirWash™ supports a balanced scalp Keeps your hair & scalp fresh Find it at Sephora!

Transcript

I'm a derm PA and a lot of people are still using dry shampoo that leaves starchy buildup or a white cast. Why use dry shampoo? Using dry shampoo on your scalp isn't just about making your roots look less oily. Your scalp produces oil constantly and when that builds up between washes, it creates odor-causing molecules. Most dry shampoos just put a fragrance on top of that, which means you're just covering the problem, not addressing it. K18 AirWash™ has a patented odor-binding technology that's designed to recognize and trap those odor-causing molecules on contact and eliminate them at the source. It uses translucent microbeads that absorb oil without leaving a white cast or buildup. And it has Mediterranean microalgae in here to help support a balanced scalp between washes. So you're not just refreshing your hair, this is really related to scalp health in mind. That's why I like it as an option between washes or after working out. One application keeps your hair and scalp fresh for up to three days. This is the reinvention of dry shampoo and you can find it at Sephora!