Oh my god, you guys, look at this Claude command center.

@tess.barclay

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Why it worked

The video succeeds by showcasing a highly personalized, 'insider' look at a sophisticated business tool that solves a relatable pain point for creators: fragmented data. The creator's genuine enthusiasm and the 'behind-the-scenes' nature of the content build high trust and engagement.

Summary

The creator gives a tour of a custom dashboard built using Claude that aggregates analytics and data from her various social media and business channels. She explains how it provides a daily briefing of her business performance, including brand deals, podcast metrics, and audience engagement.

Structure

1Introduction to the custom Claude dashboard
2Tour of the Instagram analytics tab
3Overview of the daily briefing and social media headlines
4Explanation of the 'Why We Do This' section
5Closing thoughts on the utility of the dashboard

On-screen text

Claude social media, podcast & brand deals command center For my analytics, podcast, membership, brand deals, income, social media headlines, comments HOUSE TOUR Also have this for YouTube & the podcast in another tab Daily briefing summarizing the growth, 2026 goals status, income, comments, podcast sponsors, brand deals, views etc. It's the morning paper for my entire social media, podcast, brand deals & business I'm OBSESSED

Original caption

I LOVE CLAUDE 🤖💕💅🏻 Checking this every morning is changing my life & the URL only works in my home office on my personal server OBSESSED!! For context my husband coded this with Claude and he needs to make us all one #claude

More from @tess.barclay

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Transcript

Oh my god, you guys, look at this Claude command center. This syncs my Instagram, YouTube, podcast, brand deals, my membership, like everything and it's all custom. I'm going to give you a little tour. Okay, so this is the Instagram tab and everything's like our brand colors and everything. So it has my personal Instagram, my business Instagram. And then I scroll down, daily reach, recent posts, which is so cool. Recent comments, which is updated live. And then it goes what's working, what's flopping, and then a little Instagram analysis. I'm going to have to block all this, but across all of our channels, there's the overview of a daily briefing and like live updated numbers across like brand deals, podcast, membership, everything. There's a little social media headlines section. A little why we do this with comments across everything, Instagram, YouTube, whatever, which is so nice. It's like the morning paper for my entire social media, podcast, brand deals and business. I'm OBSESSED. It's like completely customized, like to what I would need. Every time someone joins HQ, leaves a comment on the podcast, on Instagram, has a huge brand deal section of like all the status, a payout status, like it's actually insane. It's like my morning paper.