Exactly how your brand will make its first sale

How did you get the first sales? My brand launch flopped so badly and it was literally down to the fact that I had no idea how to build a marketing funnel. Knowing how to create a functioning funnel for your business will change your life. My brand went from 0 to 6 figures in six months when I learned how to do this effectively. And I'm going to make a video that I wish that I had when I started to give you the exact method to get your first sale. But this method works whether it's your first, your 10th, your hundredth, your thousandth sale. And if you don't know what a marketing funnel is, click on the comment to watch my previous video which covers this. If it's helpful, I might make this a full series. At the top of the funnel lies awareness. And the first step to launching a business is basically making people aware that you exist. The difficulty is that you need to make the right people aware. So I want you to start thinking about who your dream customer is. Who is he or she? Where do they live? What do they do for work? What do they like? What are their hobbies? What content do they consume? What influencers do they follow? And I want you to write it all down. You just need to target this one person. They are your North Star. I want you to give this person a name. I want you to feel like they could be your best friend. So once you have that, I then need you to do a ton of research around the things that this type of person likes. What is going on in the market? Who are the people they're listening to? And then I need you to take your product in parallel of this person and then go big TAM, which means total addressable market. So for example, if you sell leather totes and your dream customer is a 30-year-old woman who works a corporate job in New York. And yes, it is that specific. You need to figure out what content she is consuming. So I would take this to the top of my funnel and talk about maybe workwear trends or pieces every corporate woman needs in her closet or like the pieces you need to own to be taken seriously in corporate or how to dress to get promoted. This brings your audience to your content and makes them aware of your existence. Now, to be clear, this won't immediately drive sales. There's no get-rich-quick scheme here. That's for your content that's lower down the funnel to do, where your middle and bottom of the funnel will be. Educational about your brand or directly share an offer with them about your product. The first step is to get as many as possible qualified people to your page. And to be clear, top of funnel content is meant to go viral. It's meant to get likes and views, but not necessarily sales. But if you've just launched and you haven't gone through this exercise yet, you probably need to spend at least a month, I'd say posting three to four times a day, aggregating as many people as possible into your funnel. And once you have done this, you can start graduating into more lower down funnel content. But if you're already making sales but want to make more, you don't need to stop doing lower funnel content, but integrate more top of funnel to keep people flowing in and through your funnel to make your sales days more consistent. Comment if you want to hear more about next steps.