One day I was bored of working in finance, wishing there was more to life...

@soph.chiang

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Soph Chiang Eyewear https://linktr.ee/sophchiang ↗

Why it worked

The video tells a relatable story of entrepreneurship, detailing the struggles and triumphs of starting a business from scratch. This narrative, combined with visually appealing content and a message of perseverance, likely resonated with viewers interested in business and fashion.

Summary

The creator shares the journey of quitting her finance job to start an eyewear brand. She details the challenges faced, from initial product ideas and manufacturing hurdles to marketing efforts and eventual organic growth through influencer recognition.

Structure

1Boredom with finance job and desire for more
2Decision to quit and start an eyewear brand
3Recruiting boyfriend and developing initial product ideas
4Overcoming manufacturing challenges with MOQs
5Leaving finance job and taking a leap of faith
6Learning to take product photos on a budget

Original caption

7 months into my eyewear brand and it’s definitely the toughest it’s ever been, but we continue no matter what. Super exciting things on the horizon! #femalefounder #businessowner #founderstory

More from @soph.chiang

Their other posts in the index, biggest breakout first.

7Investing in a creative team and learning from the experience

8Organic growth through influencer collaborations

9Product featured at Paris fashion week

10Future plans for runway collabs, pop-ups, and e-commerce expansion

Product placement

The video showcases the journey of starting an eyewear brand, featuring sketches, technical drawings, product photos, and the product being worn at fashion week. The brand name 'Soph Chiang Eyewear' is implied through the creator's name and bio link.

Call to action

The dream works as long as you never give up!

On-screen text

One day I was bored of working in finance, wishing there was more to life... So I decided to quit and start my own eyewear brand Recruited my boyfriend who was initially hesitant (totally fair, this was idea 100001) My first product ideas were a little rough but good thing I took art class very seriously at school... Many manufacturers had minimum order quantities (MOQs) that BLEW our minds but we found a few who took a chance on us And these technical drawings we started with made no sense (i thought I was really really smart though) Finally left my finance job and went all in My MD said I would regret it. I took this photo on my way out of the office and took it as a positive sign (still scary tho) Ordered a $25 light box on Amazon to take product pics to save $$$ It took me over 10 tries to get this right at first, but now I'm an old pro But splashed out $6k+ for a creative team with fashion editorial experience (totally unnecessary, btw, you can fully shoot a baby brand launch campaign with a G7X and a dream) Oh well, we live and learn So here I am, doing some it myself (on zero budget) and some of it with freelance creatives on more frugal budgets Anyway, big influencers started organically picking us up. Have never spent on an influencer (and probs never will) This is our product front row at Paris fashion week, 4 months post launch The best is yet to come ❤️ We have an insane runway collab this month A new campaign dropping next month Potential IRL pop up in the works 👀 PLUS USA ecomm expansion ongoing !! The dream works as long as you never give up!