Implement this strategy to 2x your sales overnight

Implement this strategy to 2x your sales overnight your brand will start to make sales when your offer makes customers feel silly for saying no to truly succeed you need to both reward them as well as remove risk barriers and I know some of you are gonna argue with me on this but you really want to put yourself in your customer's shoes now because you're not gonna view this advice impartially until you take your founder's hat off firstly rewards brands like AG1 2 of 2 CHOOSE YOUR AG1: Single Subscription £79 30 AG1 Servings 30 Servings incl. free monthly shipping Free Welcome Kit: Canister, Shaker, 5 Free Travel Packs, Vitamin D3+K2 Pause or Cancel Anytime 30 days money-back guarantee Double Subscription £150 60 AG1 Servings 60 Servings incl. free monthly shipping Free Welcome Kit: Canister, 2 Shakers, 5 Free Travel Packs, Vitamin D3+K2 Pause or Cancel Anytime 30 days money-back guarantee 1 2 Autoship and Save: MOST POPULAR: GET 61% OFF + FREE GIFTS Subscribe & Save 28 packs each 4 weeks £40.80 £79.99 Free Shipping Today Pause Or Cancel Any Time 30-Day Money-Back Guarantee Free gifts included with your first order Your Free Gifts: July 4th Sale! FREE $60 Free Shipping GRÜNS Superfoods Gummies Fresh & Sweet Taste Dietary Supplement 28 Daily Pcs FREE $45 Variety Pack 1x Brain Health 1x Immunity 1x Energy FREE $40 Wellness Guide greens you name it they have welcome offers that feel so valuable you feel silly not buying One Time Purchase 28 packs delivered once £54.40 £79.99 grüns.co Daily Nutrition Never Tasted So Good. Save 61% + Free Gifts an insane welcome pack 30-day guarantee Cancel anytime 60+ Ingredients Including whole fruits and veggies 21 Vitamins & Minerals 6g of Fiber for example we gift these caps with every order yes they eat into our margin they're 100% cotton hand embroidered they're not shein crap that distribution alone has fostered enormous loyalty we have customers come back and buy multiple caps frequently we've had customers tell us they repeat purchase just for a new cap never underestimate the compounding psychological effect of a free gift and never think you're too good to do it even Prada Chanel you name it they all do it second is the risk reversal we live in the age of Amazon so the customer has literally been trained that a box from the internet should always arrive for free free shipping free returns unfortunate but true you need to offer free shipping bake it into your margins and if more people keep than return the product then your economics will cover themselves a good business can't come off as penny pinching I know shipping is expensive but it's the cost of doing business shipping has been shown to be the No. 1 conversion rate damage when the customer gets to check out they should see one round expected number bake in any taxes and all shipping into your price tag don't upcharge for a checkout and you will have your abandonment rate overnight next returns customers return a lot it's a fact of life nobody likes it but that's the way things are now free returns is something we've consciously decided against but we didn't want to charge people full price either studies show that nearly 50 % of consumers check the return policy prior to purchase what does this mean a bad return policy means people who are unsure never get to check out again if more people keep than return your loss of those people is a complete loss of revenue rather than partial business owners often say it 's so great that they have no returns or they have an obscenely low returns rate but that also means that anyone who's on your site who's on the fence is probably not purchasing because of your policies and it's showing up in your conversion rate not necessarily in your returns rate so with returns you need to factor in your industry standard percentage and aim to be on the lower end of things but being wildly out of whack with your industry probably means your policy is too harsh anyway we didn't want to offer a free return so we have used checkout plus we installed this with loop returns this is not an ad we don't get paid for this we pay for the software but there's basically a lot of software providers that offer things like for example with loop you pay £3 extra at checkout to get a free return or alternatively you can opt out of it but then you pay for the return it's shown to lift conversion rates substantially although obviously if you can swing it in your margins 100% free is the best and yet our site converts at over 3% consistently it's not fantastic but as a growing brand it's pretty good so if you don't wanna do free look for a tech solution or try to make your policy as straight forward and as customer friendly as you can possibly offer it within your margins do you agree or disagree let me know what you think