Post by @thenumbersgame1

📊 He maxed out his wife’s £5,800 credit card to build leggings designed to enhance women’s glutes and just four years later the brand reached £152M in revenue. Oscar Ryndziewicz launched DFYNE in 2021 after two failed businesses. His girlfriend, an NHS orthoptist, agreed to let him use her £5,800 credit card limit to fund his first stock order. That gamble became DFYNE. Rather than launching hundreds of products, he focused on a few hero items, especially the Impact leggings designed with a scrunch seam that enhances women’s glutes. Once fitness creators began posting them on TikTok and Instagram, the product went viral. Today, the brand is one of the fastest-growing in activewear. #business #entrepreneur #dfyneimpact