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This is the richest man in Japan worth $75 billion and he built it obsessing over one thing, the perfect white t-shirt. Meet Tadashi Yanai, founder of Uniklo. He was born above his father's tailoring shop, a small men'swear store in a mining town outside Hiroshima. By 1984, he'd taken it over. 22 stores, but struggling to survive. He had an idea nobody else in fashion was chasing. Forget trends. What if clothes were just functional. While every other brand race to launch the next collection, Yanai spent years perfecting the basics. t-shirt that keeps its shape, underwear that regulates body temperature, a jacket light enough to forget you're wearing it. He didn't hire designers, he hired scientists, partner with an engineering company, built heat tech, built airis, built ultra light down, technical fabric, disguised as everyday clothing. In 1998, the breakthrough, a lightweight fleece, 15 pounds. Japan was in recession. Nobody expected it to sell. They sold 26 million units in a single year. Ulo went from chain store to national brand overnight. He kept going, opened in New York, then London, then China. Today, fast operate more than 3,500 stores. Ulo alone, nearly 2,500 stores across 25 countries. 22 billion dollars in annual revenue, $2.8 billion in profit, a perfect white t-shirt, engineered, not designed. Yai owns 41% of the company, richest man in Japan, and his next target, overtake Zara and H&M to become the largest clothing retailer on the planet. Because Tadashi Yai didn't just sell clothes. He turned basic into a billion dollar science.