This married

@thenumbersgame1

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SoundTikTok sound · original sound - thenumbersgame1

Promoted product

Erewhon

As a Certified Organic Retailer and Certified B Corp, Erewhon is committed to thoughtfully sourcing products that meet uncompromising quality standards.

4 videos4 creators

Why it worked

The video successfully leveraged a compelling narrative of transformation and success, combined with aspirational imagery and the influence of celebrities and social media trends. It highlights the exclusivity and luxury aspect of Erewhon, making it desirable to a target audience interested in wellness and high-end lifestyles.

Summary

This video tells the story of Tony and Josephine Antoci, who transformed a struggling organic grocery store into the luxury Erewhon supermarket chain. They achieved this by focusing on wellness, curated products, and a luxury store experience, leading to significant revenue and brand influence.

Structure

1Introduction of the couple and their initial purchase of a struggling store.
2The transformation into a luxury brand focused on wellness and curated products.
3The role of Josephine as a gatekeeper for brands.

Original caption

📊 This married couple turned a struggling grocery store into the world’s most expensive supermarket generating $500M+ a year Tony Antoci and Josephine Antoci acquired Erewhon in 2011 and repositioned it around premium wellness, strict product curation and elevated in-store experience. #founder #entrepreneur #erewhon

More from @thenumbersgame1

Product placement

The video prominently features the Erewhon grocery store, its exterior, interior, products (smoothies, supplements, produce, clothing), and branding. It also shows celebrities and influencers associated with the brand.

On-screen text

THE NUMBERS GAME This married struggling and EREWHON empire $1 $1 million a week and Josephine Antoci the family behind the luxury store built In they organic organic store in At the time it was outdated, and honestly? not very cool. But the Antoci Wellness to so they rebuilt around around one big idea. groceries. sell a lifestyle luxury store design. perfectly curated perfectly curated shelves. organic everything. Josephine became tried to in Erewhon every year... but she rejects 2026 around 99% of them. own it doesn't go Then changed Celebrities started visiting. influencers started their grocery products A $19,000 of EREWHON EREWHON EREWHON MARKET even $185 Erewhon hoodies. item The Hailey Bieber smoothie 45,000 to 50,000 cups the Today 10 stores Los generating over $500 million a year in revenue equaling $1 million Because just grocery store wellness feel like luxury.

Transcript

This married couple bought a struggling grocery store and turned it into a luxury supermarket empire making over $1 million a week. Meet Tony and Josephine Antsy, the family behind Air One, the luxury grocery store built for the high class. In 2011, they bought the failing organic store in Los Angeles. At the time it was outdated, niche and honestly, not very cool, but the Antsy saw something coming. Wellness was about to explode. So they rebelled Air One around one big idea. Don't just sell groceries, sell a lifestyle, luxury store design, perfectly curated , organic everything. came the gatekeeper. Thousands of brands try to get stock in every year, but she rejects around 99% of them. If it wouldn't go in her own kitchen, it doesn't go on the shelf, then social media changed everything. celebrities started visiting, influencers started filming their grocery runs and the viral products followed, a $19,000, a $70 jar of, even $185, the most famous item, the Hayley Bieber strawberry glaze smoothie, selling around 45,000 to 50,000 cups every month. and the numbers are insane. Today, 1 has 10 stores across Los Angeles generating over $500 million a year in revenue, 1 million a week because everyone didn't just reinvent the grocery store. They made wellness feel like luxury.