So hear me out.

@calbankplc

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SoundTikTok sound · original sound - calbankplc

Promoted product

CalBank App

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7 videos

Why it worked

The video effectively uses a relatable scenario (running out of airtime during an important call) and a clear, concise demonstration of the CalBank app's functionality to showcase its value proposition. The quick transaction time and the 'soft sell' approach make it engaging and trustworthy.

Summary

The video demonstrates how to quickly purchase airtime using the CalBank app, highlighting its speed and convenience. It shows the step-by-step process within the app, culminating in a successful transaction.

Structure

1Introduction to an urgent situation
2Introducing the CalBank app as a solution
3Demonstrating the airtime purchase process

Original caption

Some conversations are too important to be cut short🤏 Top up your airtime before you hear, "You have one minute remaining."😀Use the CalBank App for quick and easy airtime purchases. #LifeSimplified #CalBank #ForwardTogether

More from @calbankplc

Product placement

CalBank app: ACTS - it is used to purchase airtime. Removing it would change what happens in the video. CalBank PLC App: ACTS - it is used to purchase airtime. Removing it would change what happens in the video.

Call to action

Now go finish the conversation

On-screen text

So hear me out. You're on the most important call of your life, the gossip is hot, the tea is boiling. and the plot twist is plotting. Then suddenly you hear "You have one minute remaining" The heartbreak! But before the conversation dies, CalBank app can get you airtime in less than 30 seconds Doubting me? Here you go Welcome to CalBank App Fast, reliable & a smart app for everyone. Login Sign Up Activate Account Secure Authentication CalBank PLC App Email or Mobile Number Password Authorize Cancel SECURE AUTHORIZATION Enter PIN Enter your 4-digit PIN to continue. CalBank App LMS3134 Bal: GHS 0.30 30.65 Pts(s) Pause Before You Click. Protection is key. To get to your account, login in arrests or SMS is not allowed. CalBank will never ask you to verify your account via phone call, SMS or email. Call 0800 500 500 if unsure. Beneficiaries Bulk Transfers Investments Instant Account Payments Snap Cash Cardless Service Card Services Agent Banking Transfers Accounts Services Airtime & Bills Virtual Shops Scan To Pay Back Shop. Pay. Smile AIRTIME BILLS BUY DATA SERVICES Buy Airtime MTN AIRTEL TIGO TELECEL Buy Airtime - VODAFONE For EWURA AKUA Enter airtime amount to buy 1 05 +7 Cancel Pay Payment Summary Total: GHS 100.00 Description: TELECEL AIRTIME FOR 0540 VODAFONE Merchant: Pay With: CalBank Account Select Call GHS 140**** Processing... Pay Authorize Transaction authorization Confirm with PIN Enter your 4-digit authorization PIN to approve this request. Please wait transaction is processing... Continue Clear PIN SUCCESS Done Receipt Share And BOOM! Airtime loaded Now go finish the conversation We need the update! CalBank CalBank

Transcript

So hear me out. You're on the most important call of your life, the gossip is hot, the tea is boiling. and the plot twist is plotting. Then suddenly you hear "You have one minute remaining" The heartbreak! But before the conversation dies, CalBank app can get you airtime in less than 30 seconds Doubting me? Here you go (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) (app interface) And BOOM! Airtime loaded Now go finish the conversation We need the update!