the r.e.m. beauty midsummer sale is here!

@spencidoll

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SoundTikTok sound · original sound - r.e.m.lyrics

Promoted product

r.e.m. beautyrembeauty.com

r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all.

17 videos7 creators

Why it worked

The video effectively leverages a limited-time sale and the popularity of the r.e.m. beauty brand, combined with clear on-screen text detailing discounts and product names, to create urgency and encourage purchases.

Summary

The video announces the r.e.m. beauty midsummer sale, showcasing various products with discounts. It highlights specific items like concealers, lip oils, eyeshadows, eyeliner, and foundation, encouraging viewers to purchase before they sell out or are discontinued.

Structure

1Announce r.e.m. beauty midsummer sale
2Showcase concealer and lip oil with discounts
3

Original caption

the @r.e.m. beauty midsummer sale featuring up to 70% off (!!!) bestsellers is here for a limited time!! here are some of my favorite products included in the sale! I’d make sure to grab stuff up if you love it because some products might be getting discontinued and some products are as low as $5 so it’s definitely the best time to grab them up!! #arianagrande #arianator #eternalsunshinetour #rembeauty #sale

More from @spencidoll

Product placement

r.e.m. beauty ACTS - it is a brand of makeup that is being sold and demonstrated. Removing it would change what happens in the video. rembeauty.com APPEARS - it is a website address shown on screen. Removing it would not change what happens in the video.

Call to action

shop the sale on rembeauty.com

On-screen text

the r.e.m. beauty midsummer sale is here! (on rembeauty.com)! r.e.m. beauty x wicked for good full collection 50% off $10 - $40 sweetener concealer 70% off $10.40 essential drip glossy balm on ice + hocus pocus 50% off $10 starlet liquid eyeshadows all shades 40% off $13.20 at the borderline eyeliner marker 40% off $12.50 rem sweetener foundation 50% off $17.50 you can also get the undereye balm and blurring primer as a set for only $20!! $51 value what will you be getting?

Transcript

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