Why it worked
The video leverages a strong emotional connection to a popular artist (Ariana Grande) and her associated brands (R.E.M. Beauty, Wicked) to drive engagement through a multi-platform giveaway. The detailed, step-by-step entry process encourages users to interact with multiple pieces of content and accounts, increasing visibility and potential reach.
Summary
The creator is hosting a giveaway for an R.E.M. Beauty x Wicked Glinda Collection set and other R.E.M. Beauty products. To enter, participants must complete a series of actions across TikTok and Instagram, including liking, saving, sharing, reposting, commenting, and tagging specific accounts. The giveaway aims to increase the creator's social media following and potentially get a video noticed by Ariana Grande.