the best gloss of all time

@spencidoll

8.3K followers · usually 4.8K views a post

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33.5K

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SoundTikTok sound · original sound - katakangabutt

Promoted product

r.e.m. beauty essential drip glossy balm

Why it worked

The video effectively combines product demonstration with a limited-time offer and a clear call to action, appealing to both existing fans and potential new customers. The creator's enthusiasm and the visually appealing product shots likely contributed to its engagement.

Summary

The video showcases the r.e.m. beauty essential drip glossy balm, highlighting its hydrating formula and long-lasting shine. It also promotes a limited-time offer of a free mint condition lip oil with any glossy balm purchase, including new shades.

Structure

1Showcasing the glossy balms and a clear bag
2Describing the balm's hydrating and long-lasting properties
3Highlighting the free mint condition lip oil offer
4Displaying various shades of the balm
5

Original caption

happy lipstick day everyone! @r.e.m. beauty is currently running a limited time free gift with the purchase of any essential drip glossy balm (the iconic hydrating gloss and lip balm hybrid that keeps your lips feeling perfectly hydrated and looking super glossy all day long). make sure to get your free mint condition lip oil with every glossy balm order while supplies last (yes, even including the new limited highly sought after dangerous woman shades)! lmk what shades you get! #arianagrande #rembeauty #shoppinghaul #arianator #nationallipstickday

More from @spencidoll

Product placement

r.e.m. beauty: ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Ariana Grande: APPEARS - a poster in the background. Removing it would not change what happens in the video.

Call to action

make sure to grab the gloss and the free gift while you can!

On-screen text

the best gloss of all time (with a limited time free gift!) r.e.m. beauty's essential drip glossy balm is an ultra hydrating lip balm with the shine of a gloss that lasts for hours on the lips with no reapplication! I love how hydrating and thick it is as it has hyaluronic acid and super fruit extracts in it without being sticky and how it makes my lips look stunning for hours on end for a limited time, you get the iconic mint condition lip oil for FREE with any glossy balm order! it comes with a cooling depuffing applicator and is packed with coconut oil to keep lips hydrated! you get the Free gift even with the new limited edition dangerous woman shades! this stunning formula comes in many shades, from shimmers (fembot), to neutrals (hocus cocoa), to reds (shirley and cherry cola) and even a perfect clear for those who don't want color! there is something for everyone! it's truly the perfect high shine everyday gloss! make sure to grab the gloss and the free gift while you can! happy national lipstick day 💋