my boyfriend takes me to

@kathryns.cello

4.4K followers · usually 759 views a post

Views

16.0K

Likes

1.4K

Comments

3

Shares

176

SoundTikTok sound · original sound - vlcondones

Promoted product

Tower 28

High performance beauty products made with non-irritating ingredients designed for sensitive skin. Starting at $12. Clean, vegan, cruelty free, dermatologist tested, allergy tested. Shop clean makeup and skincare products exclusively at tower28beauty.com

4 videos3 creators

Why it worked

The video taps into the relatable desire for freebies and birthday celebrations, using a popular retailer and a trending product to create engaging content.

Summary

The creator shares a video of her boyfriend taking her to Sephora for free birthday gifts. She shows off a Tower 28 gift set she received.

Structure

1Boyfriend takes creator to Sephora for her birthday
2Creator browses Sephora displays
3Creator shows off free gifts received
4Creator highlights a Tower 28 gift set

Original caption

best life hack. #sephora #birthdaygift #boyfriend #tower28 #fyp

More from @kathryns.cello

Product placement

Sephora: APPEARS - a store where the video takes place. Removing it would change the context of the video. Sephora Beauty INSIDER: APPEARS - a loyalty program/brand name visible on displays and packaging. Removing it would not change what happens in the video. Tower 28: ACTS - a brand name visible on product packaging that the creator is showing off. Removing it would change what happens in the video as it is the specific product being highlighted.