@velunainstitute — 108x breakout

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Social media is ✨ FAKE ✨

@velunainstitute

36.9K followers · usually 7.8K views a post

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799.8K

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23.1K

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Why it worked

The creator leverages relatable "behind-the-scenes" stories and humorous, self-deprecating anecdotes about the nail tech industry. This approach taps into a common sentiment about social media's curated nature and creates a strong sense of authenticity and shared experience with the audience.

Summary

The creator shares a series of personal anecdotes and nail art examples to illustrate the difference between curated social media portrayals and the reality of being a nail technician. The posts highlight common struggles and humorous situations encountered in the profession, emphasizing the often-unseen challenges behind perfect-looking results.

Structure

1Hook: Social media is fake
2Illustrating fake perfection with past nail sets
3Sharing client-specific challenges and mishaps
4Discussing personal struggles and anxieties
5Concluding with the reality of client preferences vs. technician standards

On-screen text

Social media is ✨ FAKE ✨ Nail tech edition I had like 5 people who's hands looked good on photos and my social media was just them Never saw my first client again I thought I ate with this set. Now I cringe looking at it I was so hangover I could barely keep my focus. This set took me 3 hours and felt like 9. I've not had a drink on a workday since. Client had really badly bitten nails but insisted on this shape and length. Her mum complained after I'm so sorry girl! Another nail tech booked me for her wedding nails when I was a nail tech for less than 2 months. I practiced the ombre for a week and she said she loved them but I didnt The nail techs obsess about getting the cuticles like this. The majority of clients don't care that much I was invited to speak at an event. I was proud of myself but also had a really bad panic attack Clients love these until I tell them how long they need to sit to get them Most just opted in for these We're ALL Mad HERE THE LION KING These lifted after a few days I loved this set so much. The client came back with rounded nails as she couldnt get used to a perfect square

Original caption

I love this trend; Of course social media is fake. This is a way to advertise yourself, why would you post bad work, right? To be more vulnerable and honest is a recent trend. It definitely wasn't in 2017 when I was starting out. Here are a few sets of nails I've done through the years and the truth behind them #nails #nailtech #beginnernailtech #acrylicnails #gelnails #