The pies breaking the internet from a Michelin star chef

@boujeebitesonly

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SoundTikTok sound · American Girl

Promoted product

Mishie's Pies

Why it worked

The post leverages the appeal of high-quality, unique desserts from a chef with a prestigious background, using visually appealing photos and detailed descriptions to create desire and encourage immediate action (DM for orders).

Summary

This photo post showcases three unique pies from Mishie's Pies, a bakery run by a former Michelin star pastry chef. The post details the ingredients and inspiration behind each pie, encouraging viewers to order via DM and stay tuned for a storefront opening.

Structure

1Introduction of the pies and the chef's background
2Detailed description of the Raspberry Cream pie
3Detailed description of the Banana Banoffee pie
4Detailed description of the Mango Passionfruit pie
5Ordering information and future storefront announcement

Original caption

Forget Roundswamp or Briermere Farms bc these are the only pies you should be having this summer made by @Michelle Kogan 👏📍Mishie’s Pies in Sunnyside #pies #briermerefarms #nycbakery #nycpopup #keylimepie

More from @boujeebitesonly

Product placement

Mishie's Pies ACTS - it is the name of the bakery being promoted, and its products are shown and described. Removing it would change what happens in the video. @mishiessunnyside ACTS - it is the Instagram handle for the bakery, which is the primary way to order. Removing it would change how viewers can order.

Call to action

You can only order them via DM for pick up BUT she'll be opening a storefront soon so stay tuned on her page. @mishiessunnyside

On-screen text

The pies breaking the internet from a Michelin star chef Aka the former pastry chef at Torrisi Her Raspberry Cream is an homage to Briermere's famous pie in Long Island but with a twist! Has custard and whipped mascarpone inside and a saltine cracker crust! It's an absolute crowd pleaser Banana Banoffee is made with condensed milk brown sugar caramel, chocolate ganache, huge chunks of bananas, a Biscoff cookie crust (!!) and covered with a whipped pastry cream and cocoa powder! Mango Passionfruit is one of her most unique pies, with custard filling and the edges coated in a torched coconut meringue and a cookie crumble crust! Literally a work of art and a must try You can only order them via DM for pick up BUT she'll be opening a storefront soon so stay tuned on her page. @mishiessunnyside