Google has a section in their spam guidelines called Keyword Stuffing

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Selling · SaaS › Marketing Tool

Edward Sturm's Growth Hacking Newsletter https://edwardslink.com/ ↗

Why it worked

The video effectively uses a relatable example (Chewy's website) to illustrate a common SEO mistake (keyword stuffing). By contrasting the brand's perceived authority with its actual SEO performance and offering actionable advice, it provides valuable, easily digestible content that resonates with aspiring marketers and business owners.

Summary

The video explains Google's keyword stuffing policy and uses Chewy's dry dog food page as an example of excessive keyword usage. It highlights that despite poor SEO practices, Chewy ranks well due to high domain authority, but this can lead to traffic drops. The creator advises focusing on Google's policies, proper keyword placement, and backlinks to build authority.

Structure

1Explaining keyword stuffing and Google's policy
2Analyzing Chewy's excessive keyword usage on their dry dog food page
3Discussing Chewy's high domain authority and its impact on SEO
4Showing the drop in organic traffic after a spike
5Advising on proper SEO practices: keyword placement and backlinks

Original caption

Google has a section in their spam guidelines called Keyword Stuffing: “Keyword stuffing refers to the practice of filling a web page with keywords in an attempt to manipulate rankings in Google - repeating the same words or phrases so often that it sounds unnatural.” This is Chewy’s Dry Dog Food page: the term “dry dog food” is used 87 times. There’s a thick block paragraph that has it used 19 times. The absolute most important places to have the keyword are in: - The page title - The URL slug Chewy doesn’t even have it in their URL slug. Chewy gets away with worse SEO because its domain authority is 78/100. Their rankings and organic traffic spiked for a few days in 2025 but they couldn’t get away with it after that. In June 2025, they were at 98,000 clicks a month. Now they are at 21,000 clicks a month. They don’t show on page 1 of Google for dry dog food. A lot of people try to learn SEO from big brands; that is a mistake. If you want to beat the big brands. Read over Google’s Spam Policies. Put your target keyword in these places: - Page Title - URL Slug - H1 - Beginning of your first sentence And invest in backlinks that pass referral traffic to build your authority. And keep in mind that most of the behemoths in your industry are easy to unseat. #seo #searchengineoptimization #digitalmarketing #growthhacking

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On-screen text

Google Search Central Spam policies for Google web search Keyword stuffing Keyword stuffing refers to the practice of filling a web page with keywords or numbers in an attempt to manipulate rankings in Google Search results. Often these keywords appear in a list or group, unnaturally, or out of context. Examples of keyword stuffing include: • Lists of phone numbers without substantial added value. • Blocks of text that list cities and regions that a web page is trying to rank for. • Repeating the same words or phrases so often that it sounds unnatural. For example: Unlimited app store credit. There are so many sites that offer unlimited app store credit, but they're all fake and all of them are looking for people who are looking for Chewy.com Dry Dog Food - Healthy, High- dry dog food 0/87 Dry Dog Food Your pup deserves only the best dry dog food. That's why you shop at Chewy when it's time to feed your cuddly companion. At Chewy, the best dry dog food brands are only a web search away. Conveniently browse our extensive inventory of top dry dog food items to keep your furry friend healthy and healthy. Pup parents prefer dry dog kibble because it's convenient and best effective. Top dry dog food brands are popular for busy pet parents and dads who don't have time to make multiple shopping trips for pet food. Dry dog food is popular because the four-legged crowd because it comes in a variety of flavors, textures, and sizes. Unlike dry dog food, kibble doesn't have a long shelf life, making it great for busy pet moms and dads who don't have time to make multiple shopping trips for pet food. Dry dog food is popular for busy pet owners. Healthy dry dog food brands are available for dogs with specific health needs or allergies to specific ingredients like chicken, corn, wheat or soy. When searching for the healthiest dry dog food consider your dog's age, breed, weight, and allergy level. The healthiest dry dog food brands create new ways for water to needs specific to these factors in addition to all of the ones you expect. Your pup is a simple to wheat or grains, there are grain-free dry dog food options available. If your dog is allergic to multiple ingredients, try a limited ingredient dry dog food diet to eliminate allergy triggers. Alternative pup parents may prefer a holistic approach. However, dry dog food is super popular. Natural Balance dry dog food, Blue Buffalo dry dog food and Acana berries to promote healthy pet immune systems. Top natural dry dog food brands include Blue Buffalo dry dog food, Nutro dry dog food, Natural Balance dry dog food, Hill's Science Diet dry dog food and Taste of the Wild dry dog food. Whatever your pet companion is happy or happy of a new look for your dog. Keep your dog best friend healthy and happy with top rated dry dog food brands available at Chewy's just pet store online store. Frequently Asked Questions about Dry Dog Food What is the best dry dog food? The best dry dog food varies by breed, age, weight, special needs, and breed and special health conditions, too. Chewy offers a wide variety of dry dog food, from puppy to senior, breed-specific, grain-free and healthy. You will find grain-free and healthy with top rated dry dog food brands available at Chewy's just pet store online store. dry dog food 0/19 Put your target keyword in the: Page title URL slug H1 Beginning of the first sentence Linking Site Referral Traffic Your Site Put your target keyword in these places, And invest in backlinks that pass referral traffic to build your authority. Google keyword Behemoth Behemoth Behemoth You Keep in mind that most of the behemoths in your industry are easy to unseat.