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3.1Talking Head
Hook
WILL AI COMPLETELY DESTORY BLOGGING AND NEWS WEBSITES?
@build_in_public
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Why it worked
The video leverages a popular creator (GaryVee) to discuss a highly relevant and trending topic (AI's impact on content). The use of a split-screen format with contrasting reactions and the direct question posed to the audience create engagement.
Summary
The video discusses how AI is accelerating the trend of information consumption shifting away from direct website visits towards integrated AI interfaces. It uses examples like Substack, LinkedIn, and Barstool to illustrate how social media previously detached users from .com sites, and how AI is poised to do so even further.
Structure
- 1AI's impact on websites and the internet
- 2Shift from direct website visits to social media
- 3AI as the next layer consolidating information access
- 4Examples of niche sites and their reliance on social media
- 5The future of .com sites in an AI-driven world
Product placement
Substack (platform for newsletters, ACTS - enables creators to publish content, removing it would change the video's context about content distribution channels, but not the core discussion), LinkedIn (social media network, APPEARS - mentioned as a platform, removing it would not change the video's core discussion), YouTube (video platform, ACTS - mentioned as a platform that accelerated content distribution, removing it would not change the video's core discussion), Twitter (social media network, ACTS - mentioned as a platform that accelerated content distribution, removing it would not change the video's core discussion), Instagram (social media network, ACTS - mentioned as a platform that accelerated content distribution, removing it would not change the video's core discussion), Google (search engine, ACTS - mentioned as a primary source of information and a comparison point for AI interfaces, removing it would change the video's core discussion about information retrieval), Barstool (sports and pop culture blog/media company, ACTS - used as an example of a niche blog that became big due to social media, removing it would change the video's example, but not the core discussion about content distribution), compactkeywords.com (website for an SEO course, ACTS - the creator's bio link points to this, implying it's a product they offer, removing it would change the video's context about the creator's offerings and the CTA, but not the core discussion about AI's impact on content), edwardslink.com (website, APPEARS - this is the creator's bio link, but the content of the page is a newsletter, not directly the product discussed or acted upon in the video, removing it would not change the video's core discussion).
Original caption
Asking @GaryVee if AI is going to completely destroy blogging and news sites as people have less incentive to click into websites purely for information. Me: “Do you think AI is going to kill the Internet? What do you think is gonna happen to niche websites, to blogs, news sites, publishers, the Internet as a whole if more answers are happening inside AI tools instead of on websites? “ Gary: “That day has been over for a long time. Those sites were doing work because that was pre-social media eating up the oxygen. Between Substack, LinkedIn, the social media networks, that ‘Sportsdaily’ site or like ‘Starwarsweekly’ site, I don't think that's been the most pro- I mean, that has not been the primary source of your reality. AI's accelerating what social media started, which is the detachment from going directly to the .com.” Me: “That's a good way to look at it. You're right. It was happening when people were going to social.” Gary: “Talk about Barstool. Barstool was a niche blog that became big, but really accelerated because of YouTube, Twitter, and Instagram. There's very few people that have a .com that is wildly successful or solidly successful where they do nothing social media There was a layer built on top of the open Internet called social that ate up a lot of the oxygen and became a layer no different than Google search became a layer. Then to your point this AI interface is gonna be the next layer, and it's gonna consolidate that even more. That's a foregone conclusion.” From Episode 1099 of The Edward Show podcast: “GaryVee: Gemini Is the Only Guaranteed Winner in AI Search” - Available everywhere you get your podcasts. #digitalmarketing #blogging #searchengineoptimization #seo
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