Hi, I'm Vy, and shopping gave me so much anxiety that I created a new suncare product to eliminate the need for it.

@vy_liketheletter

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SoundTikTok sound · Before you play with fire do think twice

Promoted product

SunCladlemonofthesun.com

Lemon of the Sun is on a mission to reimagine sun protection starting with SunClad — a patent pending laundry booster that transforms everyday clothes into UPF 30 - 50 sun protective gear.

7 videos

Why it worked

The video taps into a common pain point (shopping anxiety) and offers a novel, convenient solution (a laundry pod for sun protection) that allows users to leverage their existing wardrobe. The creator's personal story and relatable problem make the product's benefit clear and compelling.

Summary

The creator shares her anxiety around shopping and her desire for stylish sun-protective clothing. She introduces SunClad, a laundry pod that adds UPF protection to existing clothes, solving the problem of unflattering UPF garments and her shopping-related anxiety.

Structure

1Introduction of shopping anxiety and a new product idea
2Initial idea for a UPF clothing brand
3Realization that creating a clothing brand is not feasible

Original caption

SunClad gives you UPF 30-50+ sun protection without having to spend more money on unflattering UPF clothes :) #sunclad #upf50

More from @vy_liketheletter

Product placement

SunClad: ACTS - it is a laundry pod that adds sun protection to clothes. Removing it would mean the clothes don't get sun protection. SunClad is also mentioned as a brand name. lemonofthesun.com: ACTS - it is the website where the product is available. Removing it would make it harder to find the product. UPF: APPEARS - it is a rating for clothing, not a specific product. Removing it would not change what happens in the video.

Call to action

Available at lemonofthesun.com (Link in bio)

On-screen text

Hi, I'm Vy, and shopping gave me so much anxiety that I created a new suncare product to eliminate the need for it. I wanted cute sun-protective clothing, so I thought I'd create a **stylish UPF clothing brand. But as soon as I went fabric shopping, I knew I couldn't do it. Shopping has always given me anxiety. I think it's been over a year since I've actually bought clothes for myself. But I still wanted to solve the problem of UPF clothing always being so unflattering. So instead of creating another UPF clothing brand, I created a "sunscreen" laundry pod. It adds sun protection to the clothes you already own without changing how they look or feel. Add a pod in the wash and the clothes you love wearing can have UPF 30-50+ sun protection. Like UPF rated clothing, SunClad is lab tested (AATCC TM183) and dermatologist recommended. The difference? No more unflattering UPF clothing— and no more shopping anxiety for me. Available at lemonofthesun.com (Link in bio)