I launched my suncare brand in the US three months ago.

@vy_liketheletter

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SoundTikTok sound · ophelia twinsick remix

Promoted product

SunCladlemonofthesun.com

Lemon of the Sun is on a mission to reimagine sun protection starting with SunClad — a patent pending laundry booster that transforms everyday clothes into UPF 30 - 50 sun protective gear.

7 videos

Why it worked

The video leveraged social proof and trust by highlighting positive customer comments and the perceived authority of the testing lab TÜV SÜD, which resonated particularly well with the German market.

Summary

The creator launched their suncare brand, SunClad, which adds UPF protection to laundry. A post demonstrating its effectiveness went viral, leading to significant interest from Germany due to the perceived trustworthiness of the testing lab, TÜV SÜD.

Structure

1Introduction of SunClad and its purpose
2Viral post demonstrating effectiveness
3Audience reaction to testing lab
4

Original caption

#sunclad #upf50 #spf50 #sunprotection #laundrybooster

More from @vy_liketheletter

Product placement

SunClad laundry booster pods are shown and discussed as the product being sold. The testing lab TÜV SÜD is also mentioned prominently.

Call to action

Visit our website at lemonofthesun.com (Link in bio)

On-screen text

I launched my suncare brand in the US three months ago. Never thought my biggest international market would be Germany. But here's how it happened. I created SunClad—a sun protection laundry booster. It adds UPF 30-50+ protection to your everyday cotton and linen. We launched three months ago after two years of development. One of my posts showing how a SunClad pod increased a shirt's UPF rating from 4.5 to 40.2 in a single wash went viral. People took notice of the testing lab I used: TÜV SÜD Dave I'd vote for Trump if he was TÜV approved 1d R Nika In TÜV we trust 4d Reply gina TÜV is the number one safety standard in Germany, so you mostly only trust things (cars, rollercoasters or your product) after TÜV tested it 4d Reply Meli If TÜV approves, I approve 4d Reply Ami L I mean, if TÜV said it's fine, than it's REALLY fine. 3d Reply Sandra I only go on roller coasters that are TÜV approved 4d Reply By people, I mean Germans. From the comments, it's like people would trust TÜV SÜD with their first born child. And that is why we have had so much interest from German customers. If you're interested in how TÜV SÜD tested SunClad and the results they found, visit our website at lemonofthesun.com (Link in bio)