I've had a few investor calls for my suncare brand, and they almost always ask me this one question.

@vy_liketheletter

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Selling · Other Product

SunCladseen in 7 videos →lemonofthesun.com ↗

Why it worked

The creator addresses a common pain point for founders (investor concerns) and offers a unique product solution (laundry booster for sun protection) in a relatable and personal way, building trust and intrigue.

Summary

The creator introduces their suncare brand, SunClad, which offers a laundry booster that transforms clothes into UPF protective gear. They address investor concerns about seasonality and explain their personal motivation for creating the product, ultimately directing viewers to their website.

Structure

1Introduction of a common investor question for the suncare brand.
2Explanation of the brand's single product: a sun protection laundry booster.
3Addressing investor concerns about seasonality and demand.
4Creator's personal motivation for creating the brand.
5Call to action to visit the brand's website.

Product placement

The video prominently features the SunClad laundry booster pods and packaging, and mentions other sunscreen brands.

Original caption

#sunclad #sunprotection #laundrybooster @Lemon of the Sun

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Call to action

Check us out at lemonofthesun.com!!

On-screen text

I've had a few investor calls for my suncare brand, and they almost always ask me this one question. My suncare brand only has one SKU: a patent pending sun protection laundry booster. It transforms ordinary clothes into UPF 30-50+ sun protective gear in the wash. Investors think it's a cool product with potential but also a seasonal one that could be challenging to drive consistent year-round demand. So they almost always ask if I plan to launch facial sunscreens, which have more consistent year-round demand. & I totally get their concerns. But to be honest. I didn't create SunClad and my suncare brand with year-round revenue in mind. It was purely because I had a need for SunClad and I thought others might too, whenever that may be. And there are also so many great sunscreen brands out there. Until I can create a superior sunscreen, I'd rather share SunClad with more people. Check us out at lemonofthesun.com!!