I thought I created a niche suncare product, but I'm starting to think maybe it's not as niche as I thought.

@vy_liketheletter

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SoundTikTok sound · Sweet Disposition Ryan Case Remix

Promoted product

SunCladlemonofthesun.com

Lemon of the Sun is on a mission to reimagine sun protection starting with SunClad — a patent pending laundry booster that transforms everyday clothes into UPF 30 - 50 sun protective gear.

7 videos

Why it worked

The creator effectively reframes their product from a niche item to a novel solution for skin protection, broadening its appeal. The visual presentation of the product and the personal narrative make it relatable and trustworthy.

Summary

The creator discusses their product, SunClad, a laundry booster that adds UPF protection to clothing. Initially, they believed the market was niche, targeting existing sun-protective clothing wearers. However, they discovered that many customers are new to UPF clothing and see SunClad as a novel way to protect their skin.

Structure

1Introduction of SunClad and initial market assumptions
2Explanation of how SunClad works
3Challenging the initial niche market assumption

Original caption

SunClad more than just a UPF clothing alternative; It’s a completely new way of protecting your skin. #spf50 #upf50 #sunprotectiveclothing #sunclad

More from @vy_liketheletter

Product placement

SunClad: ACTS - it is a laundry booster that turns cotton and linen into UPF 30-50+ sun protective clothing. Removing it would change what happens in the video. Lemon of the Sun: ACTS - it is the brand that created SunClad. Removing it would change what happens in the video. TikTok shop: APPEARS - it is a place where the product is available for purchase. Removing it would not change what happens in the video.

Call to action

check out lemonofthesun.com and also TikTok shop!

On-screen text

I thought I created a niche suncare product, but I'm starting to think maybe it's not as niche as I thought. I created this pod that turns your cotton and linen into UPF 30-50+ sun protective clothing. Before launching, I thought my main customers would be people who already wore sun protective clothing. And the market for sun protective clothing is pretty small, so I thought it was kind of niche. But turns out many of our customers didn't already wear UPF clothing or even know what it was. I'm so glad to be proven wrong. They're not seeing SunClad as a UPF clothing alternative, they're just seeing it as a new way of protecting their skin. Anyway, if that's you and you want to try SunClad, we're available at lemonofthesun.com and also TikTok shop!