Me: I want to start a suncare brand.

@vy_liketheletter

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SoundTikTok sound · lush life

Promoted product

SunCladlemonofthesun.com

Lemon of the Sun is on a mission to reimagine sun protection starting with SunClad — a patent pending laundry booster that transforms everyday clothes into UPF 30 - 50 sun protective gear.

7 videos

Why it worked

The video uses a relatable "problem/solution" format with a humorous twist, addressing a common concern (sun protection) in an unexpected way. The use of text overlays on images creates a narrative that is easy to follow and engaging, making the product reveal feel like a clever discovery rather than a direct advertisement.

Summary

The creator humorously explores starting a suncare brand, rejecting traditional sunscreen and UPF clothing before revealing a novel solution: a wash-in product that makes clothes sun-protective. The video concludes by revealing the product name and website.

Structure

1Introduces the idea of starting a suncare brand.
2Rejects sunscreen as a viable product to improve upon.
3

Original caption

But something that combines the two :) #sunclad #upf50

More from @vy_liketheletter

Product placement

The video promotes 'Sunclad', a wash-in product that makes clothes sun-protective, presented as an innovative solution to the creator's desire to start a suncare brand. The product name and website are revealed at the end.

Call to action

Lemonofthesun.com

On-screen text

Me: I want to start a suncare brand. Them: like sunscreen? Me: no...I don't think I can create a better sunscreen than what's on the market. Them: so....UPF clothing then? Me: nooo...I don't care about fashion at all. Them: then what? Me: Something that I add to the wash to make my clothes more sun protective. Like UPF 50+ level protection across all my clothes! Them: oh so like not sunscreen, not clothes... but sunscreen for your clothes? Me: Exactly! Lemonofthesun.com