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All breakouts
6.1Silent UGCStory Open hook
Hook
Me: I want to start a suncare brand.
@vy_liketheletter
9.2K followers · usually 675 views a post
Views
4.1K
Likes
203
Comments
8
Shares
5
Why it worked
The video uses a relatable "problem/solution" format with a humorous twist, addressing a common concern (sun protection) in an unexpected way. The use of text overlays on images creates a narrative that is easy to follow and engaging, making the product reveal feel like a clever discovery rather than a direct advertisement.
Summary
The creator humorously explores starting a suncare brand, rejecting traditional sunscreen and UPF clothing before revealing a novel solution: a wash-in product that makes clothes sun-protective. The video concludes by revealing the product name and website.
Structure
- 1Introduces the idea of starting a suncare brand.
- 2Rejects sunscreen as a viable product to improve upon.
- 3Rejects UPF clothing due to lack of interest in fashion.
- 4Proposes a wash-in product for sun protection.
- 5Reveals the product and its website.
Product placement
The video promotes 'Sunclad', a wash-in product that makes clothes sun-protective, presented as an innovative solution to the creator's desire to start a suncare brand. The product name and website are revealed at the end.
Original caption
But something that combines the two :) #sunclad #upf50
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