8 steps to become an accidental entrepreneur at 30.

@vy_liketheletter

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Sunclad Laundry Booster https://linktr.ee/lemonofthesun ↗

Why it worked

The video uses a narrative storytelling approach, detailing a personal journey of entrepreneurship that is relatable and inspiring. The "accidental" nature of the entrepreneurship and the problem-solving aspect of the product make it engaging.

Summary

The creator outlines 8 steps to becoming an accidental entrepreneur, starting with moving to Vietnam for a job, quitting it, and then developing a laundry booster to create UPF protective clothing. The final step is launching the business.

Structure

1Introduction to becoming an accidental entrepreneur
2Moving to Vietnam and quitting a job
3Taking time off and enjoying life
4Living in Vietnam and spending time with family
5Wearing UPF jackets due to high UV
6Deciding to start a business to solve the UPF clothing problem

Original caption

Didn’t think I’d be an entrepreneur but I really wanted to solve an acute problem I was experiencing in Vietnam #sunprotection #spf50 #upf50

More from @vy_liketheletter

Their other posts in the index, biggest breakout first.

7

Developing a laundry booster for UPF protection

8Launching the business

Product placement

The video promotes 'Sunclad Laundry Booster' which is presented as a product that turns everyday clothes into UPF protective gear. The final slide shows the product packaging and the website 'Lemonofthesun.com'.

Call to action

Lemonofthesun.com

On-screen text

8 steps to become an accidental entrepreneur at 30. Step 1: move across the world from NYC to Vietnam for a job Step 2: quit said job 3 months in with nothing lined up Step 3: chill because for the first time since 15, you don't have a job Step 4: continue living in Vietnam so you can travel and spend more time with your grandma Step 5: wear your unflattering UPF jackets everywhere to stay protected from the high UV in Vietnam Step 6: decide to start a business to solve the UPF clothing problem Step 7: spend two years developing a laundry booster that turns everyday clothes into UPF 30-50+ sun protective gear Step 8: launch your business!!