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All breakouts
90.3Talking HeadProblem Callout hook
Hook
i'm supposed to have brain
@aemoas.reads
1.0K followers · usually 627 views a post
Views
53.9K
Likes
425
Comments
10
Shares
4
Why it worked
The creator shares a vulnerable and relatable personal experience about a significant life event (brain surgery) and the added stress of a last-minute change of plans, which elicits empathy and engagement from viewers.
Summary
The creator is scheduled for brain surgery in 48 hours but missed a crucial message from her doctor about a change of plans, causing her to panic. She was in a work meeting when the message was left.
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Transcript, structure and on-screen text
5 beats, a 49-word transcript and 9 lines of on-screen text — the parts you need to write your own version.
Original caption
Do doctors make us panic on purpose? 🙃🙃 #brainsurgery #healthcare #americanhealthcare
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