What to do if your sales team sucks.

@yvonnekjay

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Why it worked

The video addresses a common pain point for business owners and managers (underperforming sales teams) and offers actionable advice that shifts responsibility to the manager, encouraging self-reflection and improvement rather than immediate termination. The relatable scenario and direct, questioning approach likely resonated with the target audience.

Summary

The speaker advises against firing sales reps without first assessing the manager's own coaching and support. They suggest asking specific questions about listening to calls, providing feedback, coaching, and rewarding good behavior before blaming the sales team.

Structure

1Problem: Sales team sucks.
2Manager's initial thought: Fire them.
3Questions to ask before firing: Have I coached/listened/provided feedback?
4The impact of coaching on team performance.
5The importance of creating a supportive environment.
6Personal realization: Blame self, not the team.

On-screen text

What to do if your sales team sucks.

Original caption

Do this if your sales team SUCKS #sales #salesteam #salesrep #businessowner #leadership

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Transcript

All my souls are up stuck. They have no idea what they're doing. They're unmotivated. They're lazy. They're never going to be as good as me and I should just fire them. Is something you should never say. Before you fire a sales rep, I want you to ask yourself these questions. Have I listened to at least five of their calls this week? Have I disrespected each and every call and told them where they lost a sale along the way. Have I coached them side by side? Have I showed them what a successful call is supposed to actually sound like? Have I role played with and wrepped out their problem areas. Have I rewarded good behavior? Or are you just expecting them to be great because Joe Shmo is great on his own. Your team will almost never out perform your coaching. So if your coaching is mid, be prepared to see very mid sales reps. So I want you to ask yourself if you've created the environment for your sales reps to become successful before you go and blame the sales reps. The second I saw my team grow was the second I stopped blaming everybody for not doing a job and started blaming myself for the reason they're not doing a good job.