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If your sales team does this... you're losing THOUSANDS of $$$$

@yvonnekjay

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Why it worked

The video uses a relatable "pet peeve" hook and provides actionable advice on sales psychology, specifically focusing on mirroring energy, pitch, tone, and pace to build trust, which resonates with entrepreneurs and sales professionals.

Summary

The speaker explains that sales teams often lose potential clients by not mirroring the client's energy, pitch, tone, and pace. She emphasizes that building trust quickly in the first 30 seconds relies on matching the client's communication style rather than focusing solely on the words being spoken.

Structure

1Introduction: Sales teams lose money by not mirroring client energy.
2The three components: Pitch, tone, and pace.
3Explanation of pitch mismatch.
4Explanation of pace mismatch.
5Explanation of tone mismatch.
6Psychology of trust and familiarity.
7The importance of matching energy in the first 30 seconds.

On-screen text

If your sales team does this... you're losing THOUSANDS of $$$$ Hello? Hey, this is Yvonne with my How are you doing Get out of here! Don't ever do that. But that is, literally my biggest pet peeve Stop Stop trying to nice your way to it's it's not going to People People can smell the sales energy People can smell the sales energy on you the more performative you try to be We need We need to learn how to mirror somebody's There There are three components when it comes down to mirroring somebody's voice. Okay? There's pitch, There's pitch, tone and pace. So if somebody's all the way and you're all the way up here, that's your pitch, so we need to bring it down If somebody's going really fast and you're going really that's pace. Somebody is a little bit irritated by you, and you're really happy that they're irritated by you. That is tone. So we want to match them on all Psychology Psychology says that we trust people who are familiar to us. So you want to be familiar because odds are this is your first or second time They don't know you. The quickest way to build trust with somebody over in the first 30 seconds is the way that you talk. By the way, nobody cares about the words that are coming out They're listening for signs of danger. Do yourself a favour and match their energy.