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5.0Talking HeadOther hookB2B
Hook
CEO MENTALITY
@shariffudinsahedan
216.9K followers · usually 1.6K views a post
Views
8.0K
Likes
294
Comments
5
Shares
6
Why it worked
The video likely worked because it showed a relatable, everyday hustle with a touch of humor and a clear business model. The "CEO Mentality" overlay adds a layer of aspiration or irony, and the direct interaction with customers and the product makes it engaging. The promotion of a specific individual seller ("Abang Minyak") also adds a personal touch.
Summary
The video shows a person selling used cooking oil from a truck. The seller interacts with customers, weighs the oil, and collects payment. The video highlights the business of selling used cooking oil and promotes the seller, "Abang Minyak."
Structure
- 1Introduction of the business and the seller
- 2Customer interaction and oil transfer
- 3Weighing and payment process
- 4Discussion about the volume and pricing
- 5Call to action to find "Abang Minyak"
Product placement
The video shows the process of selling used cooking oil from a truck. The seller, "Abang Minyak," is shown transferring the oil into containers, weighing it, and receiving payment. The truck itself has "RW CEO ENTERPRISE" branding.
Original caption
POV : Bila isteri suruh jual minyak terpakai dekat @Abang Minyak #AmazingCEO #FunnelEvo10Tahun #AmazingFounder #RaiseYourBusinessStandard
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