Why it worked
The video effectively uses a giveaway to drive engagement and product awareness. It showcases desirable, aesthetically pleasing products with a clear call to action, leveraging the popular format of beauty product unboxing and promotion.
Summary
This video announces a giveaway for the LANEIGE Acai Mango Smoothie Collection, showcasing the lip balm, sleeping mask, and tinted lip serum. The creator details how to enter the giveaway by following their account, liking the post, tagging a friend, and reposting.