EX SETTING

@sarayahhernandez

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SoundTikTok sound · original sound - sarayahhernandez

Promoted product

SOS group

Verifying you are a human

Why it worked

The video uses a soft-sell approach by framing business advice within a relatable context (a salon meeting). The speaker's direct and assertive tone, combined with the emphasis on career growth and accountability, likely resonates with aspiring professionals in the beauty industry.

Summary

The speaker emphasizes the importance of setting expectations and taking notes for career growth. They explain that a structured system, like a booklet, is a requirement for progress, not a suggestion. The speaker also stresses that co-artists are there to help grow careers, not just for friendship or content creation.

Structure

1Setting expectations with a quarterly book
2The importance of note-taking for career growth
3The booklet is a requirement, not a suggestion
4Proof of success through structured systems

Original caption

Behind my Q2 meeting! Get to watch my full meeting in our SOS group! The number one hub for salon owners to come and get real life education, community resources and beyond! Link in bio! @Beyond Your Business Co.

More from @sarayahhernandez

Product placement

The video features a speaker discussing business practices within what appears to be a salon setting. The speaker holds a booklet and references a "Q2 meeting" and "SOS group" for salon owners, implying a course or community being offered.

Call to action

The caption mentions "Link in bio!" and directs viewers to a "full meeting in our SOS group! The number one hub for salon owners to come and get real life education, community resources and beyond!"

On-screen text

EX SETTING SETTING EXPECTATIONS THIS IS NOW A FULL QUARTER EVERY SINGLE ARTIST SHOULD BE BRINGING US A FULLY FILLED OUT BOOK AT THE NEXT QUARTER MEETING THIS SHOWS ME THAT YOU ARE SERIOUS ABOUT YOUR CAREER IF YOU CAN'T TAKE 10 MINUTES OUT OF YOUR WEEK TO WRITE DOWN THE NOTES OF WHAT YOU LEARNED THEN TO ME YOU'RE NOT YOU'RE NOT LEARNING ANYTHING YOU'RE NOT PAYING ATTENTION AND YOU'RE NOT TAKING IT SERIOUS SO THIS LITTLE BOOKLET IT'S NOT LIKE A SUGGESTION IT'S NOT IT'S A REQUIREMENT IT'S SOMETHING THAT WE'VE PUT TOGETHER EVERYTHING WE DO HERE IS WITH INTENT AND PURPOSEFUL AND THERE'S PROOF IN THE PUDDING THAT EVERY SINGLE ONE OF YOU HAS EITHER STARTED OFF ON THE FLOOR AND MOVED UP AND HAS NOW DOUBLED AND TRIPLE YOUR NUMBERS EVERYTHING WE DO HERE MAKES SENSE EVEN IF IT DOESN'T EVENTUALLY IT MAKES SENSE SO THAT'S WHY WE FIGURED OUT OKAY LET'S IMPLEMENT THIS LET'S IMPLEMENT THIS WE'RE FIGURING IT OUT AS WE GO BECAUSE WE WANT A BETTER MORE STRUCTURED SYSTEM FOR YOU GUYS SO IF YOU'RE NOT GETTING WHAT YOU NEED FROM EITHER AND YOU'RE NOT COMMUNICATING THOSE NEEDS YOU'RE NEVER GONNA GROW AND LEARN SO CO ARTISTS KNOW YOU'RE GONNA HAVE TO GET CONSTRUCTIVE CRITICISM THAT MAYBE DOESN'T FEEL SO GREAT BUT YOU HAVE TO UNDERSTAND THAT THEY ARE HERE FOR THE BETTER GOOD OF YOUR CAREER THEY ARE NOT HERE TO BE YOUR FRIEND THEY ARE NOT HERE TO BE YOUR BUDDY THEY ARE NOT HERE TO JOKE WITH YOU THEY'RE HERE TO GROW YOU AND GIVE YOU A CAREER TO MAKE LIFETIME SUCCESS MASTER ARTIST THE CO ARTISTS ARE NOT JUST HERE TO HOLD FOILS FOR YOU THEY'RE NOT JUST HERE TO GET CONTENT FOR YOU THEY ARE HERE TO GROW AND LEARN AND BE SHARED ALL OF THE KNOWLEDGE THAT YOU HAVE TO OFFER FOR THEM AND IT'S AN HONOR AND IT'S A PRIVILEGE TO HAVE A PERSONAL ASSISTANT IT IS NOT JUST EXPECTED AND GIVEN JUST BECAUSE YOU'RE A MASTER ARTIST SO IF YOU CAN'T HOLD YOURSELF ACCOUNTABLE TO EDUCATING YOUR MASTER YOUR YOUR APPRENTICE YOU WILL NOT MAINTAIN ONE

Transcript

SETTING EXPECTATIONS THIS IS NOW A FULL QUARTER EVERY SINGLE ARTIST SHOULD BE BRINGING US A FULLY FILLED OUT BOOK AT THE NEXT QUARTER MEETING THIS SHOWS ME THAT YOU ARE SERIOUS ABOUT YOUR CAREER IF YOU CAN'T TAKE 10 MINUTES OUT OF YOUR WEEK TO WRITE DOWN THE NOTES OF WHAT YOU LEARNED THEN TO ME YOU'RE NOT YOU'RE NOT LEARNING ANYTHING YOU'RE NOT PAYING ATTENTION AND YOU'RE NOT TAKING IT SERIOUS SO THIS LITTLE BOOKLET MAYBE IT'S NOT LIKE A SUGGESTION IT'S NOT IT'S A REQUIREMENT IT'S SOMETHING THAT WE'VE PUT TOGETHER EVERYTHING WE DO HERE IS WITH INTENT AND PURPOSEFUL AND THERE'S PROOF IN THE PUDDING THAT EVERY SINGLE ONE OF YOU HAS EITHER STARTED OFF ON THE FLOOR AND MOVED UP AND HAS NOW DOUBLED AND TRIPLE YOUR NUMBERS EVERYTHING WE DO HERE MAKES SENSE EVEN IF IT DOESN'T EVENTUALLY IT MAKES SENSE SO THAT'S WHY WE FIGURED OUT OKAY LET'S IMPLEMENT THIS WE'RE FIGURING IT OUT AS WE GO BECAUSE WE WANT A BETTER MORE STRUCTURED SYSTEM FOR YOU GUYS SO IF YOU'RE NOT GETTING WHAT YOU NEED FROM EITHER AND YOU'RE NOT COMMUNICATING THOSE NEEDS WITH SOMEBODY YOU'RE NEVER GONNA GROW AND LEARN SO CO ARTISTS KNOW YOU'RE GONNA HAVE TO GET CONSTRUCTIVE CRITICISM THAT MAYBE DOESN'T FEEL SO GREAT BUT YOU HAVE TO UNDERSTAND THAT THEY ARE HERE FOR THE BETTER GOOD OF YOUR CAREER THEY ARE NOT HERE TO BE YOUR FRIEND THEY ARE NOT HERE TO BE YOUR BUDDY THEY ARE NOT HERE TO JOKE WITH YOU THEY'RE HERE TO GROW YOU AND GIVE YOU A CAREER TO MAKE LIFETIME SUCCESS MASTER ARTIST THE CO ARTISTS ARE NOT JUST HERE TO HOLD FOILS FOR YOU THEY'RE NOT JUST HERE TO GET CONTENT FOR YOU THEY ARE HERE TO GROW AND LEARN AND BE SHARED ALL OF THE KNOWLEDGE THAT YOU HAVE TO OFFER FOR THEM AND IT'S AN HONOR AND IT'S A PRIVILEGE TO HAVE A PERSONAL ASSISTANT IT IS NOT JUST EXPECTED AND GIVEN JUST BECAUSE YOU'RE A MASTER ARTIST SO IF YOU CAN'T HOLD YOURSELF ACCOUNTABLE TO EDUCATING YOUR MASTER YOUR YOUR APPRENTICE YOU WILL NOT MAINTAIN ONE