Biggest tech scandal of the year??

Biggest tech scandal of the year. Phia, which recently raised $35 million from the who's who of Silicon Valley, is being accused of essentially fraud. This news just broke on Bloomberg and I was very skeptical at first because I feel like often times women, female founders are often railed for things that male founders do all the time. And I was like, oh, well, were they just talking about their numbers and they be in a in a hopeful way, etcetera? It looks like no. The person that actually did the independent research is super legit. This is Ben Edelman. He was a professor at Harvard Business School and his whole gig is really looking into ad platforms, advertising fraud and he did a thorough independent investigation including kind of first party research, a code review and other independent methods. But I read it and I basically believe that if the people of Phia are guilty of what he's done, there is gonna be a big problem. You probably have placed them, but if you haven't, the fear girlies are Phoebe Gates and Sophia Kiani. They started the Burnouts podcast. It's all over social media. Before they raised the $35 million from folks like Kleiner and Khosla and notable Capital, they also raised $8 million from a bunch of celebrities including Kris Jenner, including great entrepreneurs like Sarah Blakely and so there's a lot of people who are in this pool of capital and I think they should probably hang it up, return the capital to investors and find some really good lawyers. I am really bummed that this is the case, not only for these ladies cause this is extremely serious, but also for all of the other AI-native shopping apps that were pitching out when they were pitching because a lot of people didn't get funded because investors were like, what about Phia? What about Phia? What about Phia? And they were sort of seen for a long time as the dominant player of people. When they raised this round, they claim that they were growing, I think like 11x revenue since launch in just 10 months. I mean, I guess that's a multiple and not a lot of time, but the numbers that they were claiming were significant. And because of those numbers and the distribution leverage that they had, this category was seen as kind of untouchable because they were in it. Now, unfortunately, it looks like that was not managed well. And so in these situations, investors expect to get their money back. I hope they return every dollar to those angels and to those funds so that they can go put it into other companies in this space that are going to follow the rules. The basics of affiliate commerce are if you say that you originated a customer and you drove a click, you better have done it. And that's kind of what it boils down to with Ben's research is that he's saying that that was not the case.