Pitch deck breakdown of a startup that raised $46 million in stealth

@kate_mcandrew

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Promoted product

Motif

Why it worked

The video provides high-value, exclusive information (a real pitch deck from a successful startup) which builds authority for the creator while subtly promoting the company she invested in.

Summary

The creator provides a detailed breakdown of the 30-page pitch deck for a startup called Motif that recently raised $46 million. She highlights unique aspects of the deck's structure and design, explaining why they were effective for the company's fundraising.

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Transcript, structure and on-screen text

5 beats, a 599-word transcript and 17 lines of on-screen text — the parts you need to write your own version.

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Original caption

How did this startup raised $46 million in stealth??💸I’m very excited to be sharing an in-depth breakdown of Motif’s 30-page pitch deck! I’m thrilled that my fund, Baukunst, and @Redpoint were able to invest in this incredible startup🎉 #pitchdeck #pitchdecktips #pitchdecks #startupfunding #startupfundraising #startuplife #startuptiktok #startupbusiness #startupfounder #startuptips #katemcandrew