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18.3Text-HeavyResult / Flex hookFinance
Hook
SIX FIGURES IS NOW LOWER MIDDLE CLASS.
@financekylee
15.9K followers · usually 820 views a post
Views
14.8K
Likes
217
Comments
11
Shares
72
Promoted product
HYSA recommendationshttps://KyleeGerber.com/links ↗
Why it worked
The video uses a relatable, high-stakes financial anxiety hook that validates the viewer's struggle with the cost of living, then immediately pivots to a simple, actionable solution.
Summary
The creator uses on-screen text to highlight the impact of inflation on purchasing power over the last few decades. She concludes by suggesting that viewers should invest their money in high-yield savings accounts, which she links in her bio.
Structure
- 1State the premise about inflation
- 2Provide the specific dollar amount comparison
- 3Explain the consequence of inflation
- 4Provide actionable advice to combat inflation
- 5Direct viewer to bio link
Product placement
The creator mentions her HYSA recommendations in the caption and directs viewers to her bio link.
Call to action
my HYSA recommendations are in my bio.
On-screen text
Original caption
Inflation averaged ~3% per year since 1990. That doesn’t sound like much until it runs for 35 years and cuts your purchasing power nearly in half. The only ways to stay ahead of it: invest in assets that grow faster than inflation, negotiate raises tied to CPI, and stop keeping large amounts of cash sitting idle. Your savings account is losing the race - my HYSA recommendations are in my bio. #inflation #PersonalFinance #moneytips
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