Top 10 states to retire

@keysfinance

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Why it worked

The video taps into a common interest in retirement planning and offers a clear, ranked list of states, making it easily digestible and shareable. The countdown format creates anticipation and keeps viewers engaged until the end.

Summary

The video lists the top 10 states to retire in, based on general happiness and cost of living. The presenter counts down from number 10 to number 1, naming each state.

Structure

1Introduction to the topic: Top 10 states to retire
2Criteria: Cost of living and things to do
3Countdown from 10 to 6: Pennsylvania, North Carolina, Montana, Iowa, Ohio
4Countdown from 5 to 2: Utah, Idaho, Tennessee, Florida
5Reveal of number 1: Minnesota

On-screen text

Top 10 states to retire (Based on general happiness and cost of living) 10 9 8 7 6 5 4 3 2 1 top Pennsylvania North Carolina Montana Iowa Ohio Utah Idaho Tennessee Florida Minnesota

Transcript

Top 10 states to retire and ranked by cost of living and how expensive it is to live there, but also having things to do so that way you're not bored out of your mind. Number 10 is Pennsylvania, number nine is North Carolina, number eight is Montana, number seven is Iowa, number six is Ohio, number five is Utah, number four is Idaho, number three is Tennessee, number two is Florida, and number one, the best state to retire in terms of cost of living and just general happiness is Minnesota.