Smell that?

@thehuntington

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The Huntington

130 acres of botanical gardens, art galleries, a research library, and more

2 videos

Why it worked

The video leverages a unique and attention-grabbing natural phenomenon (the Corpse Flower's bloom and smell) to create curiosity. The inclusion of a naming contest for a new plant provides an interactive element, encouraging audience engagement and follow-up.

Summary

This video showcases the blooming of two Corpse Flowers (Amorphophallus titanum) at The Huntington botanical garden. It highlights the unique and pungent nature of the bloom, encouraging viewers to follow for updates and participate in naming a new plant.

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Transcript, structure and on-screen text

4 beats, a 82-word transcript and 5 lines of on-screen text — the parts you need to write your own version.

Original caption

Smell that? Corpse Flower summer has arrived, and it's gonna be TWICE as stinky. 🌸🦨 Two Amorphophallus titanum plants have begun gearing up for a bloom at The Huntington: Odora (who last bloomed in 2024), and another plant, which will bloom for the first time in public! While Corpse Flowers are famously unpredictable, blooms typically begin about two weeks after emerging. Follow along for growth updates, submit a name for our newest Corpse Flower in our Instagram Stories, and check the link in our bio to watch both plants via our livestream.