Welcome back to Justify It, the series where I help you justify just about anything.

@chelseaexplainsitall

379.6K followers · usually 5.2K views a post

Views

1.3M

Likes

1.2K

Comments

16

Shares

47

Selling · SaaS

DoorDash

https://www.doordash.com ↗

Why it worked

The video uses a relatable, problem-solving narrative format that frames the product as a helpful tool rather than an ad, making the pitch feel like genuine advice.

Summary

The creator uses a "Justify It" series format to explain why using DoorDash for last-minute travel essentials is a smart parenting move. She highlights the convenience of delivery and the value of DashPass family sharing to reduce mental load.

Structure

1Introduce the Justify It series
2Present the user's dilemma
3Validate the use of DoorDash
4Explain the benefits of DashPass
5Final justification

Product placement

DoorDash is mentioned throughout as the solution to the creator's problem, with specific mention of DashPass family sharing.

On-screen text

I'm leaving for vacation tomorrow, I have a baby, and I'm way behind on packing. I want to DoorDash all the things I still need instead of running around town trying to get everything myself 😂 Get a $0 delivery fee on eligible orders. Other fees (including service fee) still apply. Terms apply.

Original caption

There are moments when doing it yourself isn’t the responsible choice…this is one of them 😂 What’s something you’ve used from @DoorDash to get that made your life dramatically easier? #DoorDashPartner #DoorDashParents

More from @chelseaexplainsitall

Their other posts in the index, biggest breakout first.

Transcript

Welcome back to Justify It, the series where I help you justify just about anything. And today we're justifying Claire. Claire says she's leaving on vacation tomorrow. She has a baby. She's behind on packing and she would like to justify using DoorDash to get all her last minute travel essentials instead of running around town to get them herself. Claire, not only can I justify this, I think it's the smart move. Parenting is basically a never ending game of deciding where your energy is best spent and I don't think her energy is best spent the day before vacation dragging your baby around from store to store if you don't have to. Any opportunity you have to reduce your mental load before a trip is a win because the more relaxed and organized you feel, the smoother it's going to go for everybody. People always say parenting takes a village and DoorDash might just be one of the most reliable villagers that there is. While your baby is napping, you can get all your last minute travel essentials delivered right to you without having to spend your precious mental and physical energy tracking it all down yourself. And it gets even better because with the DashPass family sharing, you can add another person to your account for zero dollars, which literally doubles the value of your membership. So you and your partner can get zero dollar delivery fees, which means that they can also help split this mental load with you. Boom, justified. In fact, I would argue that this is the type of thing that DoorDash was actually invented for. Get it?