i know the kardashians' beauty secrets

@theburnouts

122.0K followers · usually 2.9K views a post

Views

427.0K

Likes

6.2K

Comments

9

Shares

113

SoundTikTok sound · original sound - yayobeaches

Promoted product

The Burnouts Podcast

The Burnouts Official

16 videos

Why it worked

The video leverages the massive fame and interest in the Kardashian family to create intrigue. By claiming to know their 'beauty secrets' and specifically mentioning doing their eyebrows, it taps into a desire for insider information and aspirational beauty standards, making the content highly shareable and engaging.

Summary

A beauty professional reveals they do the eyebrows for the Kardashians, including North West, and explains the importance of getting eyebrows done early using artistic principles like the golden ratio. The professional offers to teach their step-by-step method.

Structure

1Hook: I know the Kardashians' beauty secrets
2Reveal: I do their eyebrows, even North's!
3Importance: Get eyebrows done early to avoid bad tweezing
4Method: Based on Leonardo da Vinci's golden ratio

Original caption

Follow The Burnouts ❤️‍🔥 Do NOT tweeze your own eyebrows!

More from @theburnouts

Product placement

The video features a beauty professional who claims to do the eyebrows for the Kardashians and their daughters. The professional discusses their 'method' which is based on artistic principles like the golden ratio, implying this is a unique service or technique they offer.

On-screen text

i know the kardashians' beauty secrets what do you mean? i do their eyebrows even North's! it's important for girls to get their eyebrows done early in life because if they don't... there will always be a friend who will tweeze for them and then it doesn't grow back! even if the mom says, “you’re too young” they will do it anyway. and so i do kim’s eyebrows and her daughter’s and they trust me because of my method... it's based on artistic principles used by leonardo da vinci “the golden ratio” i will give you the process step by step the first step is...