Why it worked
The video leverages the relatable "get ready with me" format and the creator's aesthetic, showcasing a full skincare routine with multiple products. The early morning time stamp adds an element of dedication and routine, appealing to viewers interested in beauty and self-care.
Summary
The creator shares their morning skincare routine at 4:00 AM before traveling to New York City. They apply various products from brands like Bubble, Cocokind, Educatedmess, Experiment Beauty, and House of Hur.
Structure
- 1Waking up at 4 AM
- 2Applying skincare products
- 3Using a facial steamer and fan
- 4Getting ready for a trip
- 5Finishing the routine
Product placement
Bubble Skincare (brand name mentioned in caption and visible on product bottles) - skincare products. Appears and is used in the video. Removing it would change the video's content.
cocokind calming magnesium mist (product name visible on bottle) - skincare product. Appears and is used in the video. Removing it would change the video's content.
educatedmess golden hour vitamin C serum (product name visible on bottle) - skincare product. Appears and is used in the video. Removing it would change the video's content.
Experiment Beauty molecular mesh moisturizer (product name visible on bottle) - skincare product. Appears and is used in the video. Removing it would change the video's content.
House of Hur matcha light sun cream (product name visible on bottle) - skincare product. Appears and is used in the video. Removing it would change the video's content.
Experiment softwear lip balm (product name visible on bottle) - skincare product. Appears and is used in the video. Removing it would change the video's content.