Why it worked
The video uses a relatable "day in the life" format, showcasing an early morning commute which appeals to viewers interested in productivity and morning routines. The use of time stamps and quick cuts creates a dynamic and engaging narrative of the journey.
Summary
The video follows a person's early morning commute to work, starting at 6:05 am. It shows them leaving their home, getting into a car, then transitioning to a train journey, and finally arriving at their office building by 7:35 am. The commute includes stops for coffee and shows the progression of time throughout the morning.
Structure
- 1Leaving home and getting into car
- 2Commuting by train
- 3Arriving at the office building
- 4Getting ready at the desk
Product placement
Greggs (coffee cup) - APPEARS, a coffee shop chain, removing it would not change what happens in the video.
Leeds Town Hall (building) - APPEARS, a landmark building, removing it would not change what happens in the video.
University of Leeds (signage) - APPEARS, an educational institution, removing it would not change what happens in the video.
On-screen text
time stamped commute
of my one office day a week
6.05am
6.05am
6.05am
6.05am
6.05am
6.10am
6.10am
6.30am
6.30am
6.30am
6.30am
6.30am
6.30am
6.30am
7.10am
7.10am
7.10am
7.15am
7.15am
7.15am
7.15am
7.20am
7.20am
7.30am
7.30am
7.30am
7.35am
7.35am
7.36am