The video leverages a relatable "dream big" narrative by showcasing a personal invention's success in a major retail environment. The native mention of the product within a seemingly authentic moment in a familiar store like Walmart likely resonated with viewers.
Summary
The video shows a woman sitting on the floor in a Walmart beauty aisle, looking dreamily at a display for her invention, "tippy type" keyboard covers. The display showcases the product's benefits for typing with long nails.
Structure
1Woman sitting in Walmart aisle
2Focus on "tippy type" product display
3Display shows product and benefits
4
Original caption
seriously could stare at it all day… find tippy type at a @Walmart near you through July 31st in our adorable sidekick in Beauty! @SaraYoungWang | CEO tippy type #walmart #walmartbeauty #nails #longnails #nailinspo
More from @tippytype
More breakout videos from this creator.
Text overlay about invention in Walmart
Product placement
tippy type: ACTS - it is a keyboard cover for typing with long nails. It is shown on a display stand in Walmart. Removing it would change what happens in the video.
Walmart: APPEARS - it is the store where the product is displayed. Removing it would not change what happens in the video.
Neutrogena: APPEARS - it is a brand of skincare products on a shelf in the background. Removing it would not change what happens in the video.
Call to action
find tippy type at a @Walmart near you through July 31st in our adorable sidekick in Beauty! @SaraYoungWang | CEO tippy type #walmart #walmartbeauty #nails #longnails #nailinspo
On-screen text
pov: seeing your invention in
Walmart Beauty
never gets old