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All breakouts
3.7Silent UGC
Hook
pov: seeing your invention in Walmart Beauty never gets old
@tippytype
56.6K followers · usually 1.7K views a post
Views
6.1K
Likes
145
Comments
10
Shares
4
Why it worked
The video leverages a relatable "dream big" narrative by showcasing a personal invention's success in a major retail environment. The native mention of the product within a seemingly authentic moment in a familiar store like Walmart likely resonated with viewers.
Summary
The video shows a woman sitting on the floor in a Walmart beauty aisle, looking dreamily at a display for her invention, "tippy type" keyboard covers. The display showcases the product's benefits for typing with long nails.
Structure
- 1Woman sitting in Walmart aisle
- 2Focus on "tippy type" product display
- 3Display shows product and benefits
- 4Text overlay about invention in Walmart
Product placement
tippy type: ACTS - it is a keyboard cover for typing with long nails. It is shown on a display stand in Walmart. Removing it would change what happens in the video.
Walmart: APPEARS - it is the store where the product is displayed. Removing it would not change what happens in the video.
Neutrogena: APPEARS - it is a brand of skincare products on a shelf in the background. Removing it would not change what happens in the video.
Original caption
seriously could stare at it all day… find tippy type at a @Walmart near you through July 31st in our adorable sidekick in Beauty! @SaraYoungWang | CEO tippy type #walmart #walmartbeauty #nails #longnails #nailinspo
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