I made a purchase

@alexaschimel

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SoundTikTok sound · original sound - alexaschimel

View velocity

+533 views over 5.1d · ~105/day · 4 observations

Promoted product

CELINE sunglasses

Why it worked

The creator's genuine excitement and relatable struggle with an online purchase, combined with the visually striking and trendy nature of the sunglasses, likely resonated with viewers and drove engagement.

Summary

The creator excitedly unboxes and tries on a pair of large, tortoise-shell Celine sunglasses with blue-green lenses. She expresses her love for them, despite initial uncertainty about how they would look, and anticipates styling them in future looks.

Structure

1Unboxing the sunglasses
2Expressing excitement and initial uncertainty
3Trying on the sunglasses in different positions
4Declaring love for the sunglasses
5Anticipating future styling

Product placement

Original caption

I love them I love them I love them!!!! @CELINE 🩵🩵🩵 #sunglasses #celine #designersunglasses #unboxing

More from @alexaschimel

On-screen text

@CELINE

Transcript

I made a purchase I think a lot of people are not going to like. Something that I have been wanting for months. I've been able to put myself on a wait list. Finally received them. I love these. I'm so happy that I finally got my hands on them. The Celine disk glasses in the tortoise with like the bluish green lens. I think these are the most fun, funky glasses ever. I had no idea if I was going to love or hate these because I couldn't try them on in the store. I think they're so cool and they're so fun. I'm so happy to finally have them. I'm not sure if I want to wear them like up here. I kind of feel like they look better a little bit lower down on your face. Like they're just so fun. The people who get it will get it. I have a vision for these. I've seen so many people rock them and it's just made me want them more. I love them. I love them so much. You hate them now. Just wait until I style a fabulous look wearing these glasses and maybe I'll change my mind. I'm obsessed with them. I cannot wait to style them.