something custom is swirling your way...

@laneige_us

1.3M followers · usually 10.5K views a post

Views

76.1K

Likes

5.0K

Comments

162

Shares

347

Promoted product

LANEIGE LIP SLEEPING MASKlaneige.com

라네즈는 끝없는 호기심과 더 나은 스킨케어의 가능성에 대한 확고한 믿음을 바탕으로 아름다움의 영역을 지속적으로 확장하고 있습니다.ㅣ라네즈 한국

4 videos

Why it worked

The video taps into the desire for personalization and exclusivity, showcasing a visually appealing and satisfying customization process. The "coming soon" announcement creates anticipation, and the mention of Amazon as the exclusive retailer broadens its appeal.

Summary

The video showcases the customization process for LANEIGE Lip Sleeping Masks, allowing users to create unique swirls and scents. It highlights that this bespoke service will soon be available exclusively on Amazon.

Free account

Transcript, structure and on-screen text

5 beats and 27 lines of on-screen text — the parts you need to write your own version.

Original caption

Straight from Seoul, swirled your way🍭 The Lip Sleeping Mask you know and love is about to get a custom twist. Think signature scent pairings, personalized swirls, and a little something that's uniquely yours. Coming soon, exclusively to @Amazon and @Amazon Beauty 👀✨ #LANEIGE #Amazon #KBeauty #LANEIGEBespoke #LipSleepingMask