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3.8Text-HeavyDirect Question hook
Hook
WHY AREN'T PEOPLE HAVING MORE CHILDREN?
@themarcusgarrett
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Why it worked
The video taps into a widely discussed societal issue (declining birth rates) and provides a clear, data-driven explanation (high cost of living, specifically childcare). The use of a visually appealing list format makes complex information easily digestible and shareable.
Summary
The video presents a list of the 10 most expensive major US metropolitan areas for raising a child, according to a 2026 study by Smart Asset. It highlights the high costs associated with childcare and other necessities as a potential reason why young adults may be having fewer children.
Structure
- 1Question about declining birth rates
- 2Introduction of childcare costs as a factor
- 3Display of top 10 most expensive cities for raising a child
- 4Mention of the source and availability of more data
Product placement
Smart Asset: This is a website that publishes data and analysis on financial topics. It ACTS as the source of the data presented in the video. Removing it would change the context of the information. Smart Asset is also visible as a watermark/logo on the video itself, which would not change the video's content if removed.
On-screen text
WHY AREN'T
PEOPLE HAVING
MORE CHILDREN?
Childcare Costs
THIS LIST
MIGHT EXPLAIN IT.
Childcare Costs
HERE'S THE
COST TO RAISE
Childcare Costs
IN THE MOST
EXPENSIVE CITIES
IN THE UNITED STATES.
Childcare Costs
10 Most Expensive Major U.S. Metros Cost of Raising a Child
- 2026 Study:
1. San Francisco-Oakland-Fremont $43,171
2. Boston-Cambridge-Newton $42,584
3. San Jose-Sunnyvale-Santa Clara $41,817
4. Seattle-Tacoma-Bellevue $36,282
5. Denver-Aurora-Centennial $34,712
6. San Diego-Chula Vista-Carlsbad $34,705
7. Hartford-West Hartford-East Hartford $33,773
8. Minneapolis-St. Paul-Bloomington $33,307
9. Sacramento-Roseville-Folsom $33,299
10. Portland-Vancouver-Hillsboro $32,906
- @smartasset
Source: Smart Asset, Cost of Raising a Child in Major U.S. Metros - 2026 Study
> THE MARCUSGARRETT.COM
Original caption
Why aren’t young adults having kids? #greenscreen #salarytransparency #childcare #costofliving #TikTokTaughtMe
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