Why it worked
The video taps into a common anxiety about job prospects after college, presenting data in a clear, listicle format that is easily digestible and shareable. The direct question to the audience encourages engagement.
Summary
This video presents a list of the 15 most common college majors and highlights the decline in hiring rates for graduates of these majors on LinkedIn between December 2019 and April 2026. It prompts viewers to share their experiences and opinions in the comments.
Structure
- 1Introduce the topic: 15 most common college majors
- 2Present the data: Hiring rates declined on LinkedIn
- 3Specify the timeframe and source: Dec 2019 - Apr 2026, Forbes
- 4List the majors and their decline percentages
- 5Ask viewers if they were affected and to comment
Product placement
LinkedIn: It ACTS as the platform where hiring data is tracked and presented. Removing it would change what happens in the video because the entire premise relies on LinkedIn's data. Forbes: It ACTS as the source of the data presented. Removing it would change what happens in the video because the data would lose its attribution.
Call to action
Let us know below and drop
On-screen text
15 MOST COMMON
College Majors
Forbes: The Hardest Hit College Majors
1. Engineering: -25%
2. Computer Information: -24%
3. Interdisciplinary Studies: -24%
4. Business & Marketing: -23%
5. Communication & Journalism: -23%
6. Physical Sciences: -23%
7. Visual & Performing Arts: -23%
8. Social Sciences: -22%
9. Law Enforcement: -22%
10. English: -21%
11. Biological Sciences: -19%
12. Parks, Recreation & Fitness: -19%
13. Psychology: -18%
14. Health Professions: -16%
15. Education: -16%
HIRING RATES DECLINED
The Hardest Hit College Majors
FOR ALL OF
THE MOST POPULAR MAJORS
LISTED ON THEIR
PLATFORM.
WERE YOU A
2026 COLLEGE GRADUATE
ABLE TO FIND
OR WITHOUT THESE MAJORS?
LET US KNOW
BELOW AND DROP