Why it worked
The video leverages a widely relatable and aspirational topic (wealth and income) with clear, data-driven visuals. It presents information in easily digestible chunks, making complex financial data accessible and shareable.
Summary
A report from Visa reveals that an annual income of $210,000 or a net worth of $1.8 million places individuals in the top 10% of U.S. households. The video breaks down these thresholds by region and also presents median household income data by age group.
On-screen text
NEW REPORT
FROM VISA
Swipe
$210,000
themarcusgarrett
$210,000 in annual household income, or $1.8 million in net worth, put you in the top 10% of U.S. households.
- Visa
Source: Visa Business and Economic Insights. U.S. Economic Insight.
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FOUND
THAT
AN ANNUAL INCOME
OF $210,000,
OF $1.8
MILLION PUTS
YOU IN
THE TOP 10%
OF U.
S. HOUSEHOLDS.
THEY ALSO
DID A
U.S. AVERAGE: $210,000
BREAKDOWN
OF THE TOP
10% OF
HOUSEHOLDS BY REGIONS.
U.S. AVERAGE: $210,000
Lower cost
Higher cost
West
Income: $227K+
Net worth: $2M+
Affluent households: 3.6M
Affluent spend share: 27%
Midwest
Income: $198K+
Net worth: $1.7M+
Affluent households: 2.8M
Affluent spend share: 16%
Northeast
Income: $222K+
Net worth: $1.9M+
Affluent households: 2.5M
Affluent spend share: 25%
South
Income: $205K+
Net worth: $1.8M+
Affluent households: 4M
Affluent spend share: 33%
Sources: Visa Business and Economic Insights, Federal Reserve Board and U.S. Department of Commerce
U.S.
U.S. AVERAGE: $210,000
Sources: Visa Business and Economic Insights, Federal Reserve Board and U.S. Department of Commerce
Median
Household Income
Median pre-tax family income by age in the U.S. according to 2022 Federal Reserve survey data
$60,530
$86,470
$91,880
$82,150
$60,530
$49,070
Under 35
35-44 years
45-54 years
55-64 years
65-74 years
75+
The U.S. Federal Reserve defines "family" as the main income earner or couple and their dependents. Income includes wages, business earnings, investment income, government benefits, and retirement withdrawals. | Publisher: Investopedia, How Median Household Income for Ages 55 to 64 Stacks Up Against Other Age Groups
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