Why it worked
The video taps into a common anxiety among college students and recent graduates about job prospects, using readily available data from a trusted source (LinkedIn and Forbes) to create relatable and shareable content.
Summary
This video highlights a Forbes report based on LinkedIn data, showing that hiring rates for all 15 of the most common college majors have declined between December 2019 and April 2026. The creator asks viewers to share their experiences in the comments.
Structure
- 1Introduction of LinkedIn data on declining hiring rates
- 2Listing the top 15 hardest hit college majors
- 3Questioning viewer experiences with these majors
- 4Call to action to comment
Product placement
LinkedIn ACTS - it is a platform where hiring data is collected and presented. Removing it would change what happens in the video. Forbes ACTS - it is a publication that presents the data. Removing it would change what happens in the video.
Call to action
Let us know in the comments below.
On-screen text
LINKEDIN FOUND THAT
Hiring Rates Declined
FOR ALL OF
THE MOST POPULAR MAJORS
LISTED ON THEIR
PLATFORM.
WERE YOU A
2026 COLLEGE GRADUATE
A JOB WITH
OR WITHOUT THESE MAJORS?
IN THE COMMENTS
Forbes: The Hardest Hit College Majors
1. Engineering: -25%
2. Computer Information: -24%
3. Interdisciplinary Studies: -24%
4. Business & Marketing: -23%
5. Communication & Journalism: -23%
6. Physical Sciences: -23%
7. Visual & Performing Arts: -23%
8. Social Sciences: -22%
9. Law Enforcement: -22%
10. English: -21%
11. Biological Sciences: -19%
12. Parks, Recreation & Fitness: -19%
13. Psychology: -18%
14. Health Professions: -16%
15. Education: -16%
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