MY LITTLE BROTHER JUST BECAME A CEO!

@project.frags

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SoundTikTok sound · original sound - project.frags

Promoted product

Project Fragsprojectfrags.com

7 videos

Why it worked

The video leverages a relatable and aspirational theme of entrepreneurship and sibling collaboration, combined with a visually appealing showcase of fashion and luxury items, creating an engaging narrative that leads to the promotion of their new business.

Summary

Two brothers showcase their CEO-inspired outfits, featuring clothing, shoes, watches, and fragrances. They then reveal their new business, Project Frags, and encourage viewers to check out their website.

Structure

1Introduction of the younger brother becoming CEO
2Outfit selection: bottoms, tops, and shoes
3Accessorizing with watches
4Selecting and applying fragrances

Original caption

WE’RE LIVE! Excited to help you discover your SIGNATURE SCENTS!

More from @project.frags

Product placement

Project Frags (brand name): Appears as a logo on a circular graphic shown by the creators. Removing it would not change what happens in the video. Louis Vuitton Imagination (fragrance): Appears as a bottle held by one creator, who sprays it. Removing it would change what happens in the video. Louis Vuitton City of Stars (fragrance): Appears as a bottle held by the other creator, who sprays it. Removing it would change what happens in the video. Rolex Daytona (watch): Appears on the wrist of one creator. Removing it would not change what happens in the video. Rolex Day-Date (watch): Appears on the wrist of the other creator. Removing it would not change what happens in the video.

Call to action

Check out ProjectFrags.com

On-screen text

MY LITTLE BROTHER JUST BECAME A CEO! LIKE OFF GOING LINEN GOING SLACKS TOP LIGHT SHIRT NAVY OH ON THE AND CEO TIMEPIECE ROCK DAYTONA ROLLY THE GOT ALMOST FRAGRANCE IMAGINATION BY ARE MAKE FOR GOING OF YALL DRAIN ALRIGHT READY TOGETHER SO HUGE LOVE BEEN INSANE GUYS PROJECTFRAGS.COM

Transcript

My 12-year-old brother tells me he dreams of becoming an entrepreneur one day. Well, by the time you guys are watching this, we have launched our first official business together, Project Frags. So let's get ready to become CEOs. Like always, we gotta start off with the bottoms. I'm going with these cream linen pants. And I'm going with these black slacks. And for the top, I'm going with this light blue dress shirt. And I'm rocking with the navy today. Oh, we looking kinda good, Nick. Hang on, we're not done yet. We got to throw on the loafers. And you can't be a CEO without a proper timepiece. So Nick, you can rock my day-date today and I'm rocking the Daytona. I don't wanna rolly rolly rolly with the... We got one more thing we almost forgot about. A fragrance. I'm rocking with Louis Vuitton Imagination because by the end of today, you guys are probably gonna drain me of this, and I'm gonna be going with City of Stars. Y'all are probably gonna drain that as well. Alright, time to kiss these fragrances goodbye. Oh yeah. Ready? Together. So, do we look ready to start a business together? I think so. And once again, huge love for all the support. It's been absolutely insane, guys. We'll see you guys on ProjectFrags.com.